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Stunt Train Search and Social Marketing Manifesto 2.0

Online marketing information can change quickly This article is 12 years and 110 days old, and the facts and opinions contained in it may be out of date.

I’ve been meaning to revise some old posts for quite some time, and am starting to finally get around to it. I’ll likely go down the list of some of my favorite posts, and do edits to what I feel has changed in the past 2 or 3 years with regards to search and social. I thought I’d start with my general theory marketing manifesto originally posted in November of 2006. These are principles that I’ve based my personal efforts in marketing and business in on for the past few years (to varying degrees of success).

It’s been almost 2.5 years since v. 1.0 of the stuntrain seo manifesto, so I figured it was time for an update. I’ve always seen SEO as my philosophy on marketing and success, so the manifesto was ready for a dab of 2.0 polish. The new thought process and goals are in black, and the old ones are in red.

Stunt Train Search and Social Marketing Manifesto 2.0


1 SEO is executing on content and link development strategy for higher ranking, traffic, and ROI. (SEO is not software packages for reciprocal linking and blogspam).

  1. SEO is a marketing school of thought…not a process.

    2. Plan websites, don’t retrofit them (and don’t break sites that already work in search engines)

    2. It’s much easier to plan a website than to retrofit it.

    3. Every form of media increasingly impacts search.

    3. Search increasingly impacts every form of media.

    4. Link building and traffic acquisition through social media is the new brand building. Generic keywords are the new brands.

    4. It’s all about the links (but also about the exposure, rankings, conversation, and conversion)

    5. Any change WILL affect your search rankings (you only get better or worse, you never stay the same)

    5. Any marketing decision impacts search engine rankings – and vice versa

    6. Markets are conversations. Hyperlinks still subvert heirarchy. Refrain from maintaining mainstream marketing. Create conversations and inspire links.

    6. Creating a “purple” idea is much easier than begging for links

    7. Social media is being optimized while you read this. If you’re not participating in the conversation, someone else is controlling it.

    7. Social media can be optimized

    8. Be defensible and sustainable – You can’t sell 15 mb of fame or vaporware.

    8. Top rankings won’t fix a shitty product

    9. There are no hats. Only goals. Talking keeps you from doing.

    9. Blackhat is lying to clients, customers, partners, or vendors.

    10. Lose to win. Conversion rate is a metric for failure that only tells us about our unrealized victories.

    10. It’s all about the results

I also thought I’d reorganize them a bit.

Feel free to repost:

Hmmm…I think I have a pretty solid next 2 year strategy for my corkboard.

More information about Todd Malicoat aka stuntdubl.

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