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Client Prequalification – Snake Oil 2.0 – Thanks to GapingVoid

Online marketing information can change quickly This article is 14 years and 215 days old, and the facts and opinions contained in it may be out of date.

Snakeoil 2.0 - Hugh MacLeodI really needed some new business cards for pubcon – but I wanted something creative. I’ve always been impressed by Hugh MacLeod‘s theory of marketing – so I thought I’d take it for a spin. Hugh allows folks to use is art work so long as it is not for profit, and credit is given. This increases his exposure, and makes everyone happy.

These business cards were actually a combination of theories -

  • Hugh and
  • Aaron Wall – who doesn’t carry cards. I give Aaron a bad time for this – but his logic is sound – mainly that if people don’t remember him it wasn’t a very good, worthwhile conversation – and not worth pursuing (or something to this affect).

    I figured “snake oil 2.0″ had made me laugh out loud – most people who “get” SEO have heard it called snake oil – and hey, we’re all about 2.0. Yes – it would be easy to take the joke the wrong way – but those that got a chuckle are most likely people I’d prefer to work with.

    So most of this post is tripe – but I just wanted to make sure I gave the proper credit – Hugh’s site is freakin’ hilarious, and now you have absolutely no good reason not to be subscribed to it, and I really doubt you’d be at my site if you haven’t been to Aaron’s (you should still buy the book).

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    • Shimon Sandler

      Prequalifying clients is very important, and not to be minimized. When I first started consulting, I was working on many smaller SEO/PPC clients. I had NO time for myself or family. So, I’ve learned the lesson that it’s worth passing on the smaller clients for the larger clients by prequalifying them.

    • damiant

      Great post – really enjoyed Hugh’s theory of marketing as well – thanks for that!

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