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Switch Reading StyleNighttimeDaytime – A Brief Peak – Cool Stuff

Online marketing information can change quickly This article is 14 years and 296 days old, and the facts and opinions contained in it may be out of date. has just recently launched their really promising looking service. You can follow their progress on their blog, or signup with them to try it out. I’ve met the gentleman behind this service, and in addition to being extremely smart, they’re nice guys as well. I expect nothing but the best from this service in the long run, and it’s pretty damn cool.

A heatmap of where folks clicked:

An overlay of how many clicks occurred on each spot

A list of where

Coolest features

This whole thing is pretty cool. It’s a fantastic idea, and it offers a lot of the same usability research as eyetracking at a fraction of the cost. It is, of course, not going to be as in depth, or an exact science, but it does offer some really nice possibilities for studying users.

A few suggestions

  • Offer a standalone version – If this is possible without givin’ away the goose, it would probably help with the intense server loads you’re bound to have
  • Mouse cursor tracking – Okay, it’s a pipe dream, but I thought that’s kind of what it was originally – If you can make that a part of the software it would make the research data even more valuable.

Great stuff guys, keep up the good work. I’m definitely looking forward to seeing this product evolve.

More information about Todd Malicoat aka stuntdubl.

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  • Hiten Shah

    Todd, Thanks for the review and the suggestions. We have toyed with the idea of a standalone version, but its a bit tricky. Also, for Mouse cursor tracking, we *can* do it, but if and when we do it, we want it to be really really useful, that is why we have not tried to do it yet. Plus there is some evolution we need to do with Crazy Egg, that will make things more clear :-)

  • Thomas

    This does look really promising. I’ll have to try out that free version just to see how well it works.

  • Neil Patel

    Todd, thanks for the review on Crazy Egg.

  • Hiten Shah

    Thomas, Let us know if you have any issues!

  • Gareth Brown

    Nice, thanks for the heads up on this. I’ve just installed the free version on our homepage and services page, it will be interesting to see what results we get.

    A standalone version would be really neat.

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