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Caseless Case Study: The Will of Loyal Community Members

Online marketing information can change quickly This article is 15 years and 159 days old, and the facts and opinions contained in it may be out of date.

The next post I’ll be doing is a tutorial for myspace junkies on how to get through a firewall to access the site. Many schools will block access to myspace (probably for good reason), but loyal users are persistent. Roger actually pointed this out to me when I interviewed him about the intense following that Myspace has amassed. I’m interested to see how many others are like his niece with the insatiable need to access one of their favorite websites. I thought I’d create a little link bait on the subject. Just wanted to give a bit of insight before the actual post.

Though this entire post is straying a bit off topic…the question in the back of my mind is:
How can a website owner instill even a fraction of this level of user loyalty in their community? Would your users spend hours searching for workarounds just to access your website, or would the just run to your nearest competitor?

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