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Comments are Not a Crime. What is a Trade Secret?

Online marketing information can change quickly This article is 15 years and 285 days old, and the facts and opinions contained in it may be out of date.

Comments should not be liabilityAt the end of this post, you’ll find all relevant links. If you’re a blogger, or from the press, then feel free to copy any of the information within this post.

Trade Secrets – Lots of options available on this one
Define: Trade Secret

Comments are not a crime and should not be a liability!

SEO trade secrets are traded in bars, not on blogs and forums, and if a company is depending on one tricky technique as their trade secrets they are gonna have a tough time competing. SEO and internet marketing is a strategy…not a big secret. *Tips* may be given and posted, and comments are for keeping people honest. Let’s try to keep it that way without folks having to tip toe on politically correct eggshells for one another. The truth has a way of rising to the the top while spin and tripe is generally sensed quickly and outed quickly within blogging circles. The ability to have and voice your opinion is something that makes having a website great. Dissenting opinions and heated discussion help to advance most things that evolved. It’s not always good to agree, and comments let people do that.
Trade Secret
Information is simply not disclosed. Once information comes out, all rights are lost.
The short story is this: Aaron is being sued over comments left on his blog by his readers about a notoriously unsavoury company called Traffic Power, or 1p. Within the Search industry, these people are regarded as the lowest of the low, and if you dig through some of those Search results, or the links at the bottom of this post, you’ll find all the gory details. Suffice to say, they are not regarded very highly by the overwhelming majority of the Search Marketing community.

I don’t think it’s right, do you?

See the graphic at the top right? It links to the donate to Aarons legal costs post. You can start by giving him a few $$$’s to fight these people effectively.

By using one of these banners on your blog, forum or website, you will help spread the word, and raise more cash – enabling better lawyers and legal council. Simply pick one that fits your site, and link it to the donate post.

Simple eh? Don’t you feel GOOD now?


There is much to the history of TP/1p, and you can find a lot of it in the Google searches linked above, but recently, these are the more notable posts and discussions on the subject if you’d like more in-depth information to quote and link to.

Please redistribute this post if you wish

And please put one of the banners on your blog to help spread the word!

If you have questions or comments, please use the TW thread, or SEW thread. If you need to speak but do not want to post, then you can email Aaron Wall directly at:

Tags: SEOBook, Aaron Wall, , , Traffic Power, 1P

More information about Todd Malicoat aka stuntdubl.

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  • tpsucks

    As I am in the same boat as Aaron, and was served the same papers on the same day, I am asking for any financial help that people can provide. I have a donate button at the top of each page of my site, Thanks in advance to anyone who takes the time to read my site, or to donate.

  • Subbu

    Here’s the deal: There are no secrets – and publishing what is common knowledge cannot be misconstrued as a “secret.” And being responsible for someone else’s written thoughts is downright silly. The company in question is attempting to cower the party they are pissed at into submission – I would say that bloggers need to unite to fight this threat – but guess what, bloggers are already uniting. I can’t wait to see the whole thing shake out.