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Web Analytics are Important

Online marketing information can change quickly This article is 16 years and 75 days old, and the facts and opinions contained in it may be out of date.

I haven’t done a lot of “news” stuff lately, but a couple of recent purchases have reiterated the importance of web analytics.

WebTrends Purchased by Francisco Partners
Webmasterworld Thread
Threadwatch – “Guess they get WPG too” – Jill

Google Purchases Urchin

Nettracker Releases Nettracker Lite for Free

I’m personally a big fan of Clicktracks which has a fantastic user interface and is very intuitive.

It pays to know your numbers well.


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