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Good Advice is Profound in it’s Simplicity

Online marketing information can change quickly This article is 16 years and 136 days old, and the facts and opinions contained in it may be out of date.

Some of the best suggestions I’ve heard in the last few months (most are not exact quotes):

  • “Write a few paragraphs – take out all of the targeted keywords and replace with blanks. Ask someone to identify what word should go in the blanks. Repeat until they figure out the word.” – Daron BabinWMW “Big Dogs” Session (there is *some* good information dropped in sessions!)
  • “Use generic anchor text for variation and “natural appearance” (ie: “click here”, “company name”, etc.)- Jake Baillee – seorockstar
  • “Take advantage of related words in anchor text. Example: Say you’re selling tractors. Your page title is “New And Used Tractors”. Forget about getting inbound links with the words, “new, used or tractors”. Instead, get inbound links with phrases like “affordable farm vehicles”, “agriculture machinery”, “farm equipment”, etc.”
    – Digital Ghost –
  • “The difference is I’m a very elegant spammer – who takes such a professional pride in my spam that only I know that’s what it is”
  • Use the tilde, Google Sets, and get good semantic links – Jim Boykin
  • …for good karma mix your anchor textAaron Wall

Feel free to comment on the best piece of SEO advice you’ve gotten in the last few months. I try to read all the technical papers (which hopefully I can comprehend and comment a bit on soon), but the simple stuff I can REMEMBER. These pieces of advice stick in my head and I apply to my work on a daily basis.

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity. – Charles Mingus

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