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Inside the Mind of the Searcher Part II Search Behavior Explored

Online marketing information can change quickly This article is 16 years and 346 days old, and the facts and opinions contained in it may be out of date.

This article has some interesting insights on the different types of searchers and what they are REALLY looking for.
Inside the Mind of the Searcher Part II Search Behavior Explored: “What Purchasers looked for on a Landing Page (in order of importance):

  • Query Keywords – In a heading or other prominent location
  • Product Picture
  • Offers – Value added offers, i.e. free shipping
  • Prices – Don’t make them ask for it
  • Features – Find out more about the product
  • Clean Professional Layout – Is this a trusted site
  • Clear Conversion Path – Is it easy to buy or ask for more information
  • Selection – Ability to see different products in one place. Should have trusted brands featured
  • Comparison – Direct comparison between models
  • Clear Navigation – Is it easy to move around and continue researching
  • Reviews – Consumer reviews, client testimonials

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