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Banner Year for Online Ads – Metrics – CIO

Online marketing information can change quickly This article is 17 years and 55 days old, and the facts and opinions contained in it may be out of date.

I just love statistics like this. They remind me that I am most definitely in the right field. Basically, their has been a 100% increase in spending in just two years on “keyword search advertising”. Yes! (Quoting Martinibuster), “they” are starting to finally give advertising budgets. Call ABC and tell them we can’t advertise on the superbowl this year…we’re goin’ after our top keyphrase. Quoting Eddie Murphy, “I love America!”

Banner Year for Online Ads – Metrics – CIO: “Keyword search advertising comprised 40 percent of 2003 fourth quarter revenues and 35 percent of total 2003 revenues. In 2002, keyword search ads accounted for 21 percent of fourth-quarter 2002 revenues and just 15 percent of total 2002 revenues. ”

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