Comprehensive internet marketing services to help businesses succeed in a perpetually evolving digital landscape. Get the veteran search and social media marketing you need with technical knowledge, and resources to maximize ROI. Specializing in financial, ecommerce, and B2B verticals, customized internet marketing solutions are available to maximize the effectiveness of lead and organic traffic generation initiatives.
Consulting Services & Campaign Management
If you want something done right, you’ve got to do it yourself…or let us handle it for you. With ten years experience in the search marketing industry managing enterprise search and social media campaigns, there is no challenge too daunting. Through a process refined over years of working in competitive verticals, Todd is able to deliver strategies that build traffic, brand integrity, marketplace visibility, and generate revenue.
Whether your company needs comprehensive direction from the early stages of start-up or you’re looking to increase the effectiveness of your company’s digital marketing efforts .
Link Building and Content Marketing Services
There’s no doubt about it, the capability to develop, promote, and leverage creative media is a critical point of success for companies marketing themselves online. In order to maximize the success of an SEO or social media campaign – compelling, engaging, high-quality creative media is essential. Resources to produce, promote, and position media that will supercharge your social media marketing and SEO efforts. If you’ve got the production resources to produce media but need formal direction with an inspiring edge – expect nothing less than fresh and insightful concepts that can position your brand as an authority in your niche.
Link Building and Content Marketing Services:
- “Business Development”
- Custom Written Blog Based Link Bait
- Seeding Viral Content
- Social Media Promotion
- Custom Link Acquisition
- Link Scouting
- Blogger Reviews
- ORM Content
Technical Site Audits
Understanding how your domain’s information architecture impacts SEO performance is a critical aspect of marketing online. Researching, analyzing, and resolving complex information architecture issues which may be negatively impacting your website’s performance can make all the difference in sucess. Using proprietary crawl diagnostic technology and a variety of other analysis tools, to provide comprehensive documentation on immediate areas of opportunity to improve your site’s performance in search engines. Customized site audits are available to suit your specific project.
Site audits may include:
- Information Architecture Analysis
- Duplicate Content Evaluation
- UX and Functionality Analysis
- Crawl Diagnostics
- Traffic Trend Analysis
- Onpage Optimization Evaluation
- Backlink Analysis
Comprehensively reverse engineer your competition’s digital marketing strategy, providing you with a meticulous analysis of your competitors tactics, strengths, and weaknesses. In almost every instance, competitive analysis reports provide a roadmap for success – highlighting areas of opportunity which can help break down barriers to entry in tough verticals. True SWOT analysis of SERPs.
Understanding what makes a leading competitor successful can preserve marketing budget and provide surefire direction on where to allocate spend to achieve the most impact. Competitive Analysis reports include, but are not limited to:
- Comprehensive Domain Profile Report
- Traffic Valuation Analysis
- Competitor Onpage Optimization Strategy
- Competitor Link Development Strategy
- Keyword Targeting Strategy
- Marketshare Analysis
- Discovery of manipulative search marketing practices
- Analysis of Competitor Traffic Trends
Panda Recovery Solutions
Panda dealt a crushing blow to publishers of all varieties and recovery for most is not an option. However, through a process of technical content auditing, information architecture analysis, and defining a roadmap going forward – recovery is possible.
A comprehensive analysis to understand the extent of the Panda update’s impact is required for this service, which includes:
- Audit of the Panda Update in analytics
- Comprehensive Information architecture analysis
- UX and Engagement Analysis
- Content Structuring Analysis
Post Panda recovery services would include:
- Penguin Recovery Solutions
- Web Analytics Consulting & Trouble Shooting
- Conversion Rate Optimization & UX Analysis
- Information Architecture Development & Web Design
- Landing Page Development
- Website Valuation Services
- Online Reputation Management
- Online Business Model Analysis
Penguin was a devastating update for websites that were aggressive with link building and over-optimization practices, which for years produced significant results. While penguin was not designed as a “penalty”, it’s impact was received as one. Recovery from Penguin is difficult and in most cases not possible, but there are strategies which can be utilized to restore a domain’s organic traffic in time.
The first step is a comprehensive analysis of the domain to understand which signals may have categorized the domain as over-optimized. The second, is defining a strategy to recover and build a stronger brand platform.
A comprehensive audit of the domain impacted by the Penguin Update is required for this service and may include:
- Evaluation of onpage SEO and term targeting
- Information Architecture Analysis
- Crawl diagnostics
- Backlink Analysis
- Link Reclamation
Web Analytics Consulting & Trouble Shooting
Web analytics are a complex and quintessential component of marketing online. Without total commans of analytics applications like Google Analytics, Omniture, KISS Metrics, or Webtrends – it’s difficult to accurately attribute ROI to your search and social media marketing efforts. Clients navigate the intricate world of web analytics to provide clear and actionable data. Whether you’re looking to understand more about how users are engaging within your site, track multi-channel marketing campaigns, or quantify marketing initiatives in the context of revenue generation.
Web Analytics Consulting & Troubleshooting services include but are not limited to:
- Initial Set Up or Custom Dashboard Configuration
- Analytics Auditing Services
- Organic Traffic Performance Analysis
- UX Analysis
- Conversion Tracking
- Creation of Custom Funnels and Multi-Channel Segments
- Event Tracking
- Custom Campaign Tracking Configuration
- Automation of Top Level Reporting
- General and Technical Trouble Shooting
Conversion Rate Optimization & UX Analysis
Optimizing your site for conversion is just as essential as optimizing your site to perform well in search engines. The process of conversion rate optimization requires a profound understanding of how users respond to strategically placed calls to action, compelling statements, and visual queues. If you’re interested in catalyzing lead generation efforts, increasing engagement onsite, or driving users to take specific high value actions – Technical strategy and implementation resources can enhance conversion rates.
CRO services begin with an analysis of your site’s current conversion capability then move through a process including:
- UX Analysis
- Heatmap Tracking
- Visitor Flow Analysis
- Visual and CTA recommendations to improve action, accessibility, and engagement
- Multi-Variate Split Testing
- Event and Conversion Tracking
- Landing Page Refinement
Information Architecture/ Web Design & Development
Information Architecture is the foundation of your entire domain – it is the most critical step in the web development process. Web development and Information Architecture services include:
- Custom IA Development and Wireframing
- Custom website design and construction
- WordPress theme development
- Microsite development
- Landing Page development
- Landing Page design
- Data visualization and graphic design
Website Valuation Services
Interested in buying a website or curious how much your domain or site is worth? You will receive comprehensive documentation which illustrates the domain’s growth over time, current performance, and value projection over time through a proprietary valuation process developed over ten years Website and Domain brokering services are also available.