http://www.stuntdubl.com/index.htm I'm an internet marketer and I love it. I do consulting, affiliate marketing and SEO. This is my attempt at documenting some of what goes on in the world of Internet marketing with a bit of humor and sarcasm (all of the flavor none of the fat). Yes, I am available to consult with you on your website, NO I will not fix your computer. Drop me a line to hear more about internet marketing consulting services. 2005-02-06T08:34:59Z en-US http://www.stuntdubl.com/2005/02/google-update-allegra.html Updates are always a fun event. Even without the new pretty green pixels accompanying the update, you can bet their will be some great conspiracy theories that come out of this. Is latent semantic indexing a reality yet? <br /> <br /><a href="http://www.webmasterworld.com/forum3/27801.htm">Google Update Allegra 2-2-2005</a> Todd Malicoat 2005-02-03T20:22:59Z
Google Update Allegra 2-2-2005]]> http://www.stuntdubl.com/2005/02/google-local-tab-on-homepage.html Local search gets bigger by the day. Time for it to hit the mainstream...It's now on Google's homepage. Good spot by Chicago at Webmasterworld. <br /> <br /><a href="http://www.webmasterworld.com/forum108/51.htm">Google Local Tab</a> Todd Malicoat 2005-02-03T20:16:18Z
Google Local Tab]]> http://www.stuntdubl.com/2005/02/i-though-google-hated-affiliates.html Big G is now paying the teeth that bite them. Google has opened up their own <a href="http://www.google.com/referral/">affiliate program</a>. <br /> <br /><i> The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ads with Google AdSense. The program works by giving approved sites unique links to Google, then compensating the referring site for passing on a new AdWords advertiser or AdSense publisher. <br /> <br />Joining is easy, and free <br /> <br /> 1. Apply. <br /> 2. Once you're approved, place a Google referral program link on your site. <br /> 3. Earn $20 for each advertiser or publisher you refer. <br /></i> <br /><a href="http://www.seroundtable.com/archives/001464.html">Google Enters the Affiliate Game</a> Todd Malicoat 2005-02-03T14:29:06Z affiliate program.

The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ads with Google AdSense. The program works by giving approved sites unique links to Google, then compensating the referring site for passing on a new AdWords advertiser or AdSense publisher.

Joining is easy, and free

1. Apply.
2. Once you're approved, place a Google referral program link on your site.
3. Earn $20 for each advertiser or publisher you refer.

Google Enters the Affiliate Game]]> http://www.stuntdubl.com/2005/01/google-adsense-personalization-tangent.html I saw this story a couple places yesterday, and it seems like a pretty cool idea. User controlled ads make a site experience more personalized...something I am certain we will see big G movin' to more and more in the near future. Localization is already gettin' hyped all over the place...specialization (video search, news, image search, job searches, etc.) are quite prevelant....personalization is the next big thing in search which hasn't been highly yapped about yet...my guess is that it's been kept fairly low-key since it tends to attract tinfoil hat wearing nutballs that scream about privacy invasion (which it certainly can be). I think G is startin' to get some tough skin about bad press though, and will most likely bite the bullet and start rollin' out all their big-brother-esque personalized search technology. Here is the first shot at <a href="http://labs.google.com/personalized">personalized search</a>, in case your worried about being on the first on your block to give up all of your <a href="http://www.google.com/search?sourceid=mozclient&ie=utf-8&oe=utf-8&q=todd+malicoat">personal information</a>. <a href="http://www.google.com/services/siteflavored.html">Site flavored search</a> seems to be a move in the personalized search direction as well. Now you know why all the best SEO's are studyin' <a href="http://en.wikipedia.org/wiki/Social_network">social network theory</a> right now. I imagine <a href="http://www.orkut.com">Orkut</a> was quite a big help as well (the <a href="http://www.meta4creations.com/ses/orkut.jpg">founder is a cool guy</a> too.). <br /> <br />As with any new techology, there will be problems with this one. I'm sure those who are quite inventive can already figure out how to use certain content to display the ads they want. I wonder if the click frauders will be able to automate this to choose the ads with the highest CPC. <br /> <br />More on <a href="http://www.jensense.com">contextual advertising and Adsense</a>, another <a href="http://www.jenstar.ca/radlinks/">screenshot</a>, and the <a href="http://www.threadwatch.org/node/1207">discussion at threadwatch</a> <br /> <br /><a href="http://www.seroundtable.com/archives/001433.html">Google Beta Tests New AdSense Ads</a> Todd Malicoat 2005-01-26T16:33:40Z personalized search, in case your worried about being on the first on your block to give up all of your personal information. Site flavored search seems to be a move in the personalized search direction as well. Now you know why all the best SEO's are studyin' social network theory right now. I imagine Orkut was quite a big help as well (the founder is a cool guy too.).

As with any new techology, there will be problems with this one. I'm sure those who are quite inventive can already figure out how to use certain content to display the ads they want. I wonder if the click frauders will be able to automate this to choose the ads with the highest CPC.

More on contextual advertising and Adsense, another screenshot, and the discussion at threadwatch

Google Beta Tests New AdSense Ads]]> http://www.stuntdubl.com/2005/01/its-not-easy-being-guerilla-guerilla.html I'm not REAL certain why someone would want to work at an ad agency, but these two bright creative minds pulled some pretty cool stunts in order to get noticed. I personally enjoyed the folded "remember us" business card with their mug shuts. <br /> <br />This is a great demonstration of how difficult it is to really get someone's attention these days for any reason. It's especially difficult to get someone's attention if you are trying to pitch them or get a job with them. Business consumers only seem to want to take a chance with people they have relationships with (Everyone should read <a href="http://www.sethgodin.com/permission/">Permission Marketing</a>). In order to rope those folks AWAY from that line of thinking you need something innovative that is REALLY going to catch their attention, and let them know your level of dedication. It takes a true guerilla to get the attention of someone set in their ways. Moral of the story...don't follow the crowd if you want to get someone's attention...okay, there really isn't a great moral here, but congrats to these two on pulling something cool to get what they wanted. <br /> <br />I wonder if I can hire these two to pitch the large ad agencies on how badly they could you a good internet marketing consultant...hmmmmm..... <br /> <br /><a href="http://www.ihaveanidea.org/articles/entries/00000296.htm">Guerilla Marketing Lands Duo a Job at an Advertising Agency.</a> Todd Malicoat 2005-01-25T16:20:49Z
This is a great demonstration of how difficult it is to really get someone's attention these days for any reason. It's especially difficult to get someone's attention if you are trying to pitch them or get a job with them. Business consumers only seem to want to take a chance with people they have relationships with (Everyone should read Permission Marketing). In order to rope those folks AWAY from that line of thinking you need something innovative that is REALLY going to catch their attention, and let them know your level of dedication. It takes a true guerilla to get the attention of someone set in their ways. Moral of the story...don't follow the crowd if you want to get someone's attention...okay, there really isn't a great moral here, but congrats to these two on pulling something cool to get what they wanted.

I wonder if I can hire these two to pitch the large ad agencies on how badly they could you a good internet marketing consultant...hmmmmm.....

Guerilla Marketing Lands Duo a Job at an Advertising Agency.]]>