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PPC Specialist at Interactive Brands

Job listed on 2008-01-08

Job Description

Duties and Responsibilities.

* Execute and optimize online marketing strategies for paid search. Manage budgets, analyze keyword costs, and processes for maximizing ROI. Test and optimize keyword bids, ad copy and work with the Product Manager to optimize landing pages. Conduct competitive research and make recommendations on keyword selection. Maintain a database of keywords, categories, and campaigns.

* Manage tracking, reporting, and analysis of PPC marketing campaigns. Summarize metrics, provide actionable feedback, and drive direction based upon data.

* Constantly evaluate campaigns and partnerships to achieve the most favorable terms and results.

* Stay informed of industry trends and best practices. Monitor market price changes, market trends, research online and offline advertising channels, promotional programs and events.

* Work with the management team to make recommendations and manage the testing of website changes and enhancements related to usability, functions/features, and custom interface, that directly impact consumer download and purchase behavior.

Requirements

* Bachelor's degree in marketing, advertising, business or related field.

* 3-5 years of consumer marketing experience, including online campaign management; experience in software marketing preferred. Prior experience with search marketing required.

* Should be detail-oriented, have excellent organizational abilities, and be capable of handling multiple projects and campaigns.

* Ability to think strategically while managing details.

* Must be creative, adaptive and achievement-oriented

* The ideal candidate will be energetic, creative, enthusiastic, intelligent, analytical, and eager to take on responsibility and learn new skills.

* Proficient with Excel, Word, Power Point; a functional understanding of Web technology.

How to Apply

Please send your Resume to cv@interactivebrands.com

Please mention that you found this listing on the stuntdubl.com job board