SEO Consulting - Search and Social Media Marketing | Business Consultant

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I had a chance to spend some time with my buddy Rand from SEOMoz.org this week, and he gave me a peak at some of the cool new things they’re working on. I’ve always been a big fan of Rand and crew’s work, and they’ve proved me right again with the release of some of the toys in their lab.

Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you’re a local realtor, mortgage broker, or holistic doctor for that matter. It is POSSIBLE though with the right approach to actually solicit and develop links that will help your search engine rankings. From LOTS of trial and error, here’s the process I’ve developed for training link developers to become true link ninjas that will hunt and pursue links that actually make a site rank high for targeted terms.

Be sure to stop by if you’re in the Bay Area.
Thursday, April 30th - 6pm
Avalon Penthouse
255 King Street
San Francisco, CA 94107
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Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the system that information is knowledge, power, and ultimately money, you can see how people often have a vested interest in outing other peoples techniques, or keeping them secret. You also learn very quickly that who you can trust is extremely important. Everyone has their own code. Mine personally is started with - ""their are no hats, only goals". With the essence of that being that only illegal techniques are truly crossing the line, but everyone has to determine their ultimate level of risk and reward (similar to investing or anything else). Hats are bullshit. Techniques and code should be determined by one’s career choice and goals.

I’ve been meaning to revise some old posts for quite some time, and am starting to finally get around to it. I’ll likely go down the list of some of my favorite posts, and do edits to what I feel has changed in the past 2 or 3 years with regards to search and social. I thought I’d start with my general theory marketing manifesto originally posted in November of 2006. These are principles that I’ve based my personal efforts in marketing and business in on for the past few years (to varying degrees of success).

Once upon a time, I called myself an SEO consultant and became one. I really didn’t realize how many people had become active as social media folks until I saw how many services we’re being offered. It seems there’s plenty of new people calling themselves social media experts. I, for one, welcome my newly well employed work from home bleary eyed breathren. I hope your consulting careers are long and glorious ones. If you’d like to chat consulting or just swap some usernames - feel free to drop me a line.