Market Motive faculty Bryan Eisenberg has a great list of 69 really killer tools for making your website better. Since I’m a big tool fan myself, we’re planning a future Market Motive panel to discuss our favorite tools for website. It should be truly awesome - if for some reason you don’t know Bryan - you’ve been living under a rock, and are missing out on one of the true top level experts on conversion optimization. This guy literally wrote the book on the subject (in fact, several of them). Check out Bryan’s awesome list of tools to make your website better, and keep an eye out for our upcoming webcast on MM on all our favorite tools in the web marketing arsenal.
I had a chance to spend some time with my buddy Rand from SEOMoz.org this week, and he gave me a peak at some of the cool new things they’re working on. I’ve always been a big fan of Rand and crew’s work, and they’ve proved me right again with the release of some of the toys in their lab.
This is a great way to see if you have a chance to rank for a phrase visually. If you are out of balance in any of the six major variables, you will see it here:
The tool incorporates several elements of linkscape including:
- mozrank
- external links
- domains linking
- domain mozrank
- external mozrank
- moz trust
.
This is a really great way to checkout where your site needs balance in your ranking equation. The only place the data falters is in incorporating anchor text (which is a computational pain in the ass to collect and process). Great job as always Mozzers. Don’t miss these tools, they’re getting better by the day. Be sure to check out all the tools in the Moz Labs
Just a quick note to everyone to check out Shoemoney’s new Tools. I’m very proud to announce I’ll be on Jeremy’s Board to help out with the tools. They’ve got some great stuff in there already, and you can bet that Mr. Dillsmack will be coming up with some sick new stuff as well. Looking forward to seeing their arsenal expand.
I’ve been meaning to do this for quite some time now, but Lee’s fantastic list of sites made it all the easier. I thought it’d be useful for research for posts and such to have a custom search based on those SEO sites. You can check it out here. It’ll also be on the right hand site under search for future use.
Jim (who has been on a well deserved hiatus - taking care of some important priorities) has hired a really fantastic programmer back at WeBuildPages - and has a whole slew of new SEO tools with some very cool stuff. My favorite is the strongest subpages tool - very cool stuff guys - Mr. Ploppy would be proud.
SoloSEO is a very nice suite of tools for the DIY SEO’er. The only problem I see it having is scalability due to all the one man shops that will find high value from it. Online SEO Project management for any site.
Try it out for 2 weeks, it’s quite handy.
**Disclaimer: This was not a paid review, I merely liked a very cool product that was worth telling people who would read this site about, because I think it has cool functionality If this WAS a paid post, I would most likely do a much better, in-depth, pros and cons valuable review of the software for the person who developed it.
CrazyEgg.com has just recently launched their really promising looking service. You can follow their progress on their blog, or signup with them to try it out. I’ve met the gentleman behind this service, and in addition to being extremely smart, they’re nice guys as well. I expect nothing but the best from this service in the long run, and it’s pretty damn cool.
A heatmap of where folks clicked:
An overlay of how many clicks occurred on each spot
A list of where
Coolest features
This whole thing is pretty cool. It’s a fantastic idea, and it offers a lot of the same usability research as eyetracking at a fraction of the cost. It is, of course, not going to be as in depth, or an exact science, but it does offer some really nice possibilities for studying users.
A few suggestions
- Offer a standalone version - If this is possible without givin’ away the goose, it would probably help with the intense server loads you’re bound to have
- Mouse cursor tracking - Okay, it’s a pipe dream, but I thought that’s kind of what it was originally - If you can make that a part of the software it would make the research data even more valuable.
Great stuff guys, keep up the good work. I’m definitely looking forward to seeing this product evolve.
