Business Management Consultant - Stuntdubl Search and Marketing Consulting

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

I microblog now more than I blog at Twitter.com/stuntdubl
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Once upon a time, I called myself an SEO consultant and became one. I really didn’t realize how many people had become active as social media folks until I saw how many services we’re being offered. It seems there’s plenty of new people calling themselves social media experts. I, for one, welcome my newly well employed work from home bleary eyed breathren. I hope your consulting careers are long and glorious ones. If you’d like to chat consulting or just swap some usernames - feel free to drop me a line.

Just wanted to do a quick post on the proliferation of twitter spam. It seems there is a group of people that are spamming twitter using people with a decent amount of followers and adding underscores before and after their names. Watch out for people like _stuntdubl_ or _stuntdubl following you - this isn’t me! Thanks to the many folks who let me know about it. If you run into this - just send a message to @spam on twitter and include the name and transgression of the spammer.

Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix.

Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity.

I had discontinued my linkbaiting service for a while, but after a few months of work on various projects, I’ve decided to offer a new and improved social media consulting service. If you’re shopping for someone to handle your social media campaigns that also has a knowledge of SEO, be sure to catch me and give me a card at Pubcon, or drop me a line through the site. Please don’t leave comments, as I haven’t cleaned up that wasteland in several months.

One of the most surprising things I learned while working on my viral content sharing report is that one of the most common reasons people send content to their friends is because they believe that otherwise their friends may not see it. People who mentioned this typically said things like "they might have missed it," "they might not have seen it on their own," or "some of my friends aren't up on the news." Almost 6% of the respondents to my survey specifically gave some variation of this motivation and I believe this percentage is merely the tip of the iceberg since users often do not fully understand all of the triggers at work in their own behaviors (as Dr. Clotaire Rapaille says "most people don't know why they do what the things they do.").

B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, I’ve come up with a handful of rules that apply. If you’re not willing to comply, chances are you should stick to direct marketing and cold calling people.