Filed under: SEO Training by Stuntdubl SEO at 1:46 pm, 7/13/2010
Enrollment is now open for you and your team to join our Q2 Master Certification courses in SEO, Social Media, PPC , Landing Page Conversion or Web Analytics at MarketMotive.com
Master one internet marketing discipline in 90 days by training online with the bestselling authors, authorities, and top speakers in each discipline. You will:
* Master one internet marketing discipline
* Boost your value to your organization
* Empower your marketing team
* Make authoritative marketing decisions
* Get the industry recognition you deserve
Select from individual or group courses in SEO, Social Media, PPC, Landing Page Conversion or Web Analytics that are 100% online* and include:
* Graded projects and assignments
* Final dissertation defense for certification
* On-demand streaming video lessons
* Weekly interactive training webinars
* Direct, anytime Q&A with the faculty
Enroll now and take control of your online marketing.
Choose Your Online Course Now >>
* Courses are 100% online, with regular instructor interaction. Login 24×7 to master the latest techniques in internet marketing from the convenience of your own desk.
Here’s a list of my favorite topics for your previewing pleasure:
More information about SEO Master Certification, as well as the signup form
Checkout the SEO Curriculum here
Filed under: Internet Marketing, SEO Training by Stuntdubl SEO at 8:03 pm, 4/1/2010
Enrollment is now open for you and your team to join our Q2 Master Certification courses in SEO, Social Media, PPC , Landing Page Conversion or Web Analytics at MarketMotive.com
Master one internet marketing discipline in 90 days by training online with the bestselling authors, authorities, and top speakers in each discipline. You will:
* Master one internet marketing discipline
* Boost your value to your organization
* Empower your marketing team
* Make authoritative marketing decisions
* Get the industry recognition you deserve
Select from individual or group courses in SEO, Social Media, PPC, Landing Page Conversion or Web Analytics that are 100% online* and include:
* Graded projects and assignments
* Final dissertation defense for certification
* On-demand streaming video lessons
* Weekly interactive training webinars
* Direct, anytime Q&A with the faculty
Enroll now and take control of your online marketing.
Choose Your Online Course Now >>
* Courses are 100% online, with regular instructor interaction. Login 24×7 to master the latest techniques in internet marketing from the convenience of your own desk.
More information about SEO Master Certification, as well as the signup form
Checkout the SEO Curriculum here
Filed under: SEO Training, Search Engine Optimization by Stuntdubl SEO at 6:14 pm, 3/22/2010
It’s pretty easy - write a SEO marketing plan for a non-profit of your choice, and you could win a scholarship to learn how to become an even better, more well rounded marketer. Worst case scenario, you will have written a SEO marketing plan for a non-profit that you can share with the people who run your the non-profit for your cause of choice. Pretty cool right?
MarketMotive, is allowing each faculty member to award a scholarship for certification courses valued at $3500 for the upcoming semester which starts on April 15th. All-star faculty members teach the certification courses: Dave Szetela, Matt Bailey (Fundamentals), Jennifer Laycock (Social Media), John Marshall (Web Analytics), Avinash Kaushik (Web Analytics), Greg Jarboe/Jamie O’Donnell (Online PR and Video marketing), Bryan Eisenberg (Conversion Optimization), Michael Stebbins (Email Marketing) and nailing down PPC Advertising. The goal of the scholarship is to help deserving folks (like you!) to help us in creating something great for a non-profit marketing group. If you already work at a non-profit, feel free to pull double duty, and tell me how you would continue to improve your site, or even someone elses. If you’re already a marketing pro - you’re welcome to enter as well, and donate your prize to the person you deem most worthy. Our goal is to help some deserving folks (like you) attain master certification in their field, and provide a valuable service to non-profit marketers everywhere.
If you would like to win a scholarship to earn certification in any of the offered topics, pick one non-profit web site of your choice and submit a short SEO marketing plan that you think would help improve the campaign results for your chosen charity. You can choose to publish it on your website and let me know about it, or email to me (todd at this site name.com).
At the end, each winner gets a complimentary $3,500 course to earn certification. If you are already an expert in SEO, you can donate the course to whoever you feel is most qualified. In addition, each faculty member will link to the plans submitted by other finalists and winners – the sum of which will form a wealth of of information for nonprofit marketers.
Rules: Submitting a plan means contestants agree that their plan may be be posted (with attribution) and/or sent to the charity. Plans may be edited before being posted at blog owner’s discretion. Winning plan (s)will be selected at the discretion of MarketMotive faculty chairs. All entries must be submitted before 12:01 am PST on April 1st, 2010, and the winners will be announced on April 5th.
Filed under: Competitive Webmastering, Internet Marketing, SEO Training by Stuntdubl SEO at 2:58 pm, 3/8/2010
Note: This post is fairly self-serving, but I promise watching the videos will help you make your site better. You can skip all the reading and just watch the totally FREE FULL videos (part I, and part II), or skip to the next paragraph for the details of the awesome video that Avinash (aka the Web Analytics Wizard) and I recorded on how you can “Teach a HIPPO (highest paid person’s opinion) to make your website better”. In just under 3 years, Market Motive Internet Marketing Training has become a pretty amazing resource for training webmasters and internet marketers on a diverse and well rounded skill set. While there are many places that offer great SEO training (SEObook, SEOMoz, SEO Dojo, and many others, I don’t think there is any place that offers the well rounded education solutions that MM now provides. Scott Milrad has helped me develop a pretty awesome curriculum for SEO certification (I can hear the debates starting already), and the rest of the information is really top notch (I occasionally study web analytics, ppc, pr, and other videos myself). As a whole, MM creates a no nonsense HONEST learning experience that I REALLY wish I had a decade ago when I started on the web. You won’t get rich quick, but you will learn a skill set that will aid you for a lifetime. If you’re looking for corporate solutions to training issues, please feel free to drop me a line, and I’ll be happy to answer your MM questions, or see about putting together a walk through demo of the site.
So what’s all this hoopla about?
Avinash and I decided to do a video on how to make a website better. Fortunately Mr. Kaushik is wonderfully eloquent and makes me look really smart. He is a master of disseminating data, and is helping to dissolve the myths involved with SEO by quantifying potential and results. To me, this is extremely exciting since I have always been a “gut feel” marketer, developing strong instincts that can be occasionally proved wrong with testing and data. Both approaches certainly have merit, but I have to say I love coming up with a hypothesis and seeing Avinash prove or disprove it based on quantifiable data points.
The topics (of things you can do to make your website better) in the videos include:
1. Improve the site design (without sacrificing content)
2. Credibility matters (add credibility indicators)
3. Research keywords that matter to your site
4. People can’t read computer (make your urls human and bot friendly)
5. Improve Time on Site (unless you’re a directory)
6. Reduce Bounce Rate
7. Improve the site Usability
8. Don’t hide content from your users (don’t move stuff!) & don’t hide links from search engines!
9. Get a better web host (site speed MATTERS)
10. Organize your information better
(IA matters – don’t give too many choices means no choice)
11. Make it easy to contact you
12. Make it easy to find out about your company
13. Anchor text is important
(internal and external – you are what your links say you are)
14. Attract citations (links) is critical (linking thinking)
15. Social media is not your normal user (but can create links)
16. Selectively deliver content (block duplicate content from search engines)
(robots and humans are unique and your site index quality matters)
17. Organic Search traffic converts (and is 8x higher than PPC)
18. Encourage (or even incentivize) positive off site sentiment
(degree and kind of engagement)
19. Exact match micro sites for head terms
20. Do we need subdomains or subdirectories?
We discuss how to take ACTION on these subjects using an understanding of:
• Clickstream
• Multiple outcomes
• Experimentation and testing
• Voice of customers
• Competitive intelligence
• Insights
• Foundation
Your world is one of continuous actions (that is, surveys testing, behavior targeting, keyword optimization) and continuous improvements, where customers not HiPPOS, rule. Enjoy the videos, and definitely let me know if you have an questions, and please comment on anything we missed or you’d like to see in the future.
Normally, MM videos are for members only, but we liked these videos so much we wanted the world to see them. Hope you enjoy! Part I: Teaching HiPPOS about Better Websites Part I and Part II: 10 More things You can Teach HiPPOS about Building Better Websites.
Filed under: Link Development, SEO Training by Stuntdubl SEO at 6:03 pm, 12/13/2009
In seven plus years working as a seo consultant, I’ve learned that there’s only a few things that separate good consultants and agencies from great ones. One of the most important elements to greatness is being able to set realistic expectations and achieve them for satisfied customers over the longterm. In a marketplace that represents markets that are shifting like quicksand with a gaggle of dynamic inter-connected variables to search ranking, this becomes nearly mission impossible. One of the most unique skills that I’ve come to realize great SEO folks possess is the ability to analyze a link profile and set these realistic expectations for long term rankings based on a nearly psychic level of analyzing backlink profiles. Everyone has a unique toolset to get the job done, but disseminating the information into an actionable plan and commissioning resources within budgetary confines to make the project feasible are the most important aspects to this unique skillset of conducting search engine optimization at a high level.
This Thursday, December 17th, 2009, at Noon Pacific time, I’ll be doing a free live webinar to perform competitive backlink analysis on a variety of sites to demonstrate some of this skillset that I have discovered to be one of the unique traits consistent in the best SEO folks I know. I’ll share tools, and more importantly, discuss the critical variables that determine just how valuable individual links are to a site’s rankings.
Join me for some competitive link analysis at MarketMotive, and help spread the word to any site owners who are trying to gather a better understanding of why their site ranks the way it does in search engines, and how to improve upon these rankings with a better gameplan for improving their backlink profile in comparison to their competitors.
Some of the subjects we’ll cover:
1. Identifying key indicators for the difficult of ranking for your phrases (opposition score)
2. Assessing and categorizing the types of links on any site (using 12 link types).
3. Assessing and categorizing your own link profile versus competitors
4. Identifing common links between competitors
5. Finding the strategic alliances and unnatural link patterns of your competitors
6. Building a list for link development opportunities
7. Training your team to “think links” with other marketing initiatives
Most calls for MarketMotive are members only, but we’re starting up another SEO Master Certification program in a few weeks, and want to give people a look how MM trains folks to be better at search engine optimization through our interactive program which includes over 50 videos and presentations on the most important aspects of SEO developed over the past 3 years.
Filed under: SEO Semantics, SEO Training, Search Engine Optimization by Stuntdubl SEO at 6:12 pm, 6/21/2009
There is a misnomer in search marketing and SEO that things change all the time. I think I stopped consuming SEO blogs and news sites on a daily basis about 2 or 3 years ago when I decided enter full time consultancy with no one else’s safety net. There was no extra time for anything accept a low information consumption diet. I had to develop unflinching confidence in the work I was doing to execute on various strategies based on my understanding of how search engines have historically worked, and the assumption that they will continue to function in basically the same manner for some time to come.
This is from a conclusion that there have only been a handful of changes that affected how I conducted my business. I learned from both blackhats and search engineers both to come up with a strategy that fit my ethical code while indulging my competitive nature and hunger for success. I am convinced that the cat/mouse dynamic between blackhats and engineers has helped to form the current state of information retrieval based on strong needs to stay relevant in certain areas that were exploited solely for capitalistic monetary gain.
I’ve found some great posts and articles about search history and how search engines have evolved over time, but not many mentions of how search optimizers have changed their strategies over time. There are a few good resources listed below, but none quite summed up the changes that affected what I like to refer to as the “SEO mentality”. I’m hoping to create a fairly comprehensive document for Market Motive Internet Marketing Training (where I’ll be discussing this shortly with legendary SEO’s Greg Boser and Marshall Simmonds, to help add to the increasingly comprehensive body of SEO training we’ve developed over the past two years (Over 40 Videos now!).
I learned what SEO was in about 2002 - shortly after offpage factors started to strongly determine relevance. I spent several years and thousands of hours on forums reading, learning, an interacting and teaching to figure out how search engines worked. When I made the choice to work for myself at home after another great year of learning and consulting at We Build Pages (with Jim Boykin - one of the sharpest SEO’s I’ve ever known), I decided it was time to start doing. I built sites, and strategies for myself, using consulting money to fund development of website projects, and parlaying to thinks like being able to even afford the insane cost of living in the SF Bay area. It was based on the unwritten understanding of the changes that are mentioned below, and not listening to a lot of the SEO garbage that is spewed all over on the interwebs.
When I started doing - I realized that not much changes with SEO in terms of strategic execution. It is a pretty logical art and science of determining risk to reward ratios, and implementing strategies in a sequential fashion following certain established rules based on intended outcome. I’ve developed a playbook and these SEO rulesets by understanding the HISTORICAL GAMECHANGERS in SEO. Feel free to add some on twitter with #seogamechangers
I’ve been taking a mental inventory of these game changes for a few months, and here is what I have them broke down to:
1. Onpage factors (1995 – 1999)
2. Offpage factors (2000)
3. Florida update (2003)
4. Fresh Crawl/ Everflux (2004)
5. Sandbox effect (2005)
6. Duplicate content filtering (2006)
7. Human editorial (2006)
8. Onebox/ Universal Search (2007)
9. Paid linking handling (2007)
10. No follow (2008)
11. User data validation and segmentation (2009)
12. Brand Mentions (update Vince - 2009)
Some of my dates may be a bit off, but for the most part these are the major factors that affect my actionable SEO Strategies. These are the major changes that contribute to the hurdles, filters, and challenges of ranking a site on a search engine.
I’d love to hear from other folks on the things that you think should be included in the list. There are MANY minor things that full under these categories, but after revisiting most and asking twitter, I think this is pretty comprehensive, as things like local search 10 pack, personalization, geotargetting all fall under one of these other areas (even if the dates aren’t exact). Please let me know if you can think of anything I missed. I’ll try to watch the comments on the post closely for once:) Please post any great resources, or suggestions for adding/updating to the list.
Resources
Filed under: SEO Training by Stuntdubl SEO at 11:38 am, 6/12/2007
In case you missed the official announcement, SEO Class will now be partnering with WebmasterWorld, Inc. to create SEO Class hosted by Pubcon. The first of several dates to be announced is July 30th and 31st in Manhattan. We’re proud to have Brett Tabke and Joe Laratro joining as speakers to up the ante of the quality of information provided. Check out the speaker bios, and register early for a discount.
We’ll also be featuring the “SEO Bullpen” - which is essentially some hands on time to look at your website, and make recommendations. Think lightning round site audit for a fraction of the price. In my experience, 80% of site audit recommendations are made from observations made in the first 1/2 hour or so of looking at a site - so you can really glean a lot in a short period of observation. We had some great feedback on just the presentations, and question and answer portions of our first conference, so I think having the specific hands on actionable information will continue to raise the level of value for attendees.
Check out the site for more information on the SEO Class
