Ever since I’ve heard the flashy million dollar college term: “transactive memory system”, which I first read in The Tipping Point by Malcom Gladwell, I’ve been fascinated by the concept. My interpretation of a transactive memory system (TMS) is something that is used to retain larger amounts of information, by using a simple to remember trigger of where the information is stored.
transactive knowledge means knowledge that is somehow available or possible because of transactions that take place between people. Transactive Memory theory examines the process by which individuals determine who knows what and who knows who knows what. - according to Manoj Sati
There are lots of ways you can learn to be a better searcher. I probably perform, at minimum, several dozen searches in a given day. Sometimes hundreds. There are two common reactions to not getting the results that I want: I use a more specific query. I use a more general query.
My first post on the Google cache error was pretty much a quick rundown of what I thought was possible that the error message revealed about the Google algo. Well, after reviewing the error further, I was pretty much completely wrong. It sounded like some pretty good guesses, and I stand by the fact that most of those things probably ARE in the algo somewhere, but my interpretation of the error was dead wrong.
Okay, so now that Myspace is the #1 site in the world, I think it’s finally time to embrace the space with a full marketer’s mentality. Despite the Myspace’s title being disputed, it’s hard to argue that there is an incredibly large market with a whole lot of potential. I haven’t dove in wholeheartedly yet, but from my very unscientific experiments on myspace at school there is an extremely high level of loyalty with myspace. My favorite stat is that myspace has 40 pageviews per visitors ON AVERAGE. That was a pretty amazing number to me.
Last week, a gent by the name of Ruslan Abuzant, got a rare peak at a portion of the algorithm of Google, stumbling accross it when looking at the cached version of a multi-language page. He was kind enough to post his findings on digital point forums which I found via threadwatch.
Editors note: My friend Calum Coburn had a nice article about company branding within search results that he offered to share, and seemed quite worthwhile. I hope you enjoy it as well.
Unique content is a valuable commodity. There was a discussion on duplicate content in WMW supporters forum a few days ago, that I thought was worthy of a post for those who aren’t subscribed there (you should be though!).
