Blog Archives for the Search Engine Optimization category

Free Backlink Analyzer from SEOBook

Do yourself a favor and checkout SEObook’s new backlink tool. Very impressive piece of FREE software bein’ given away by Aaron.

Balancing the Link Equation

At the WMW conference in New Orleans, I had the privilege of speaking on the “linking on a dime” panel (presentation here), and learned that public speaking most certainly cannot kill you (or at least it didn’t this particular time). The opportunity gave me a […]

Mr. Ploppy’s Monday Morning Tool List Volume XXI – My SEM Toolbox

Informational Bootstrapper Tools For those just getting their SEO business started, there are a multitude of free tools available to help. If you are a up and coming SEO consultant the true value in these tools is developing the ability to disseminate the information available […]

PageRank is Not Dead… It’s Just Stupid

It appears to me some folks in this industry are so emotionally attached to that little green gauge on the Google toolbar, the mere thought of dismissing it as having nothing more than novelty value (which I do) is deemed almost sacrilegious. Ladies and gentlemen, […]

Mr. Ploppy’s Monday Morning Tool List Volume XIX – Link Development Tools Revisited

Everybody needs links. Nobody wants to get links. This leaves a bit of a problem, and a bit of an opportunity. Everybody needs links for good rankings, but they want them cheap. Tools make the monotony of link development a bit easier, and the time […]

SEO Contradictions Part II

Thanks to Dean for originally pointing out the source of all our SEO confusion All links work vs. Contextual links work Buy links for click through (or don’t buy them) vs. Buy links for search rankings There’s nothing a competitor can do to hurt your […]

The Magic Formula for Retail Website Success

Okay, the title is a hoax. You caught me. I’m a liar who likes to tell stories. There is no “magic formula for website success”. There are only best practices. As a search engine marketer (SEO/ SEM..whatever you want to call it), we are really […]

Mr. Ploppy’s Monday Morning Tool List Volume XVII – Press Release Tools

If you have a business and you have news, you need to announce it. Enter PR – public relations…or press releases…that other PR. As search engine marketing evolves towards traditional media marketing, this type of optimization will become more and more important. Understand the old […]

The Art of Writing a Good Link Request Part II – Dr. Weaver Revisited

It seemed like folks were somewhat interested in how to frame a good link request, so I thought I’d write a bit more on the subject. As a lot of people know, I am a big fan of Seth Godin’s work, and try to apply […]

How to Be a Crappy SEO Client

Bad clients will waste your time and destroy your business. Since SEO can deliever such cheap marketing sometimes it is easy to sell yourself short, taking on bad clients. – Aaron Wall I really enjoy working with good clients. Helping to make a good business […]