Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!
I microblog now more than I blog at Twitter.com/stuntdubl
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Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you’re a local realtor, mortgage broker, or holistic doctor for that matter. It is POSSIBLE though with the right approach to actually solicit and develop links that will help your search engine rankings. From LOTS of trial and error, here’s the process I’ve developed for training link developers to become true link ninjas that will hunt and pursue links that actually make a site rank high for targeted terms.
Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix.
SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles - it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most. It is a line of thinking that necessitates doing what is optimal: when to balance user experience with "bot experience" to create a site that will harvest any legitimate traffic without detriment to conversions, or without venturing into areas beyond the given risk threshhold for the project.
There’s probably a lot of better more cool names I could label myself - but I will forever consider “being an SEO” an honor, despite the beating it often takes from those that sully it’s good name. Below are the principles and qualities I would consider for qualification as a “good SEO”. I’m sure there are plenty that I missed - and hopefully there will be some debate of what can be added or removed, but these are the areas I personally feel are unique to “being an SEO” - and common traits and ideals that I see in those that I would consider top SEO’s. Why do you need a flashy title if you can sum up what you do in a three letter acroynym?
Search engine optimization is no longer a process - it is a business school of thought - a philosophy. SEO is a thought process of using specific search marketing tools and principles for creating a successful business. SEO is making specific business decisions based on previous knowledge that will ultimately impact bottom line profitability.
Why are you always retrofitting and re-optimizing? Your CEO (or other decision maker) didn’t ask the right questions. You need to know how to build and promote a website from the ground up to be successful. Picture your perfect web presence. Visualize web 2.0 Zen. Now work backwards and apply these principles to your website among various time, budget, legacy technology, and personal ego obstacles of varying degrees in the way of your quest towards website enlightement. Welcome to the world of SEO.
SEO/ Internet Marketing Training
