Blog Archives for the Search Engine Optimization category

50+ SEO Audit Questions
and the Tools to Answer Them

I’ve often heard doing a site audit is like telling someone their baby is ugly.  This is obviously news that can be sensitive to deliver to a site owner.  You need to have all your information in order, as well as suggestions for how to …Read More =>

Interview w/ Chris Boggs of SEMPO on Hiring Ad Agencies

1. What questions should a company ask their SEO Agency? As organizations continue to see the value in SEO, many are using agencies or consultants to support those goals, due to lack of strong internal acumen, or simply the resource and time requirements to strategize …Read More =>

An Interview with Rand Fishkin, CEO of SEOMoz

1.     Define SEO in 200 words or less. ~82% of all the clicks on search results in engines like Google & Bing go to the unpaid, organic results. Only ~18% go to paid listings. SEO is the practice of attracting traffic from those unpaid results and …Read More =>

Write a Non-Profit SEO Marketing Plan & Earn a Scholarship for MarketMotive SEO Master Certification

It’s pretty easy – write a SEO marketing plan for a non-profit of your choice, and you could win a scholarship to learn how to become an even better, more well rounded marketer. Worst case scenario, you will have written a SEO marketing plan for …Read More =>

SEO Game Changers – Search Engine / SEO History

There is a misnomer in search marketing and SEO that things change all the time. I think I stopped consuming SEO blogs and news sites on a daily basis about 2 or 3 years ago when I decided enter full time consultancy with no one …Read More =>

Link Development Training: How Link Building for SEO is Like Picking Up a Girl

Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you’re a local realtor, mortgage broker, or holistic doctor for that matter. It …Read More =>

7 Reasons Your Social Media Marketing Failed (and how to fix it!)

Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your …Read More =>

The SEO Playbook – Welcome to the Rabbit Hole Alice

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that …Read More =>

The Stunt Train SEO Marketing Manifesto

There’s probably a lot of better more cool names I could label myself – but I will forever consider “being an SEO” an honor, despite the beating it often takes from those that sully it’s good name. Below are the principles and qualities I would …Read More =>

SEO is a Business School of Thought – Not a Process

Search engine optimization is no longer a process – it is a business school of thought – a philosophy. SEO is a thought process of using specific search marketing tools and principles for creating a successful business. SEO is making specific business decisions based on …Read More =>