Filed under: General, Local Search Marketing, SEM Research by Stuntdubl SEO at 5:15 pm, 12/3/2005
Mobile search marketing and optimization is on it’s way, and Andy and Jimmy are on top of it over at Mobile Optimizers. I don’t usually do too many shameless plugs, but I’ve been really excited to jump into the fray on mobile search marketing, and Andy has provided a lot of excellent resources to get started. I recently got myself a Samsung i730 (pictured) which is fantastic for travelling (especially metro areas with EVDO broadband support).
I’m pretty sure I’m a fairly early adopter, but I can easily see how when mobile and local collide, it’s gonna be a big deal. The hardware is getting better, the information is getting better, and pretty soon there is going to be demand for Mobile search engine marketing. Learn now, or play catchup later. Mobile search engines are a valuable resource that will be utilized, and we’ll be right there to optimize for ‘em.
More resources:
Okay, the title is a hoax. You caught me. I’m a liar who likes to tell stories. There is no “magic formula for website success”. There are only best practices. As a search engine marketer (SEO/ SEM..whatever you want to call it), we are really moving towards being project managers (yes, I harp about this all the time). As a project manager, you have to understand how all the tools at your disposal work, and how they could work better. I’m going to tell you exactly what best practices *I* would use as a guide for marketing a retail (or better yet manufacturer) website online.
Assumptions:
- You have a worthwhile product
- You have exceptional profit margins
- You have a well trained, enthusiastic staff that is willing to work and learn
- You have a plan for growth
- You are willing to change when necessary
- You have a qualified web development team
- You have someone who will handle link development and PPC
10 marketing strategies that matter
Months 1 - 3
Month 1 - Planning
Spend the first month planning. Document and consider every angle to your marketplace. Define your unique selling points. Devise ways you can be remarkable by your customers. Brainstorm and write down EVERY idea in your head that is even remotely related to your new online business. Write down keywords. Start organizing your ideas and writing copy for your pages. Delegate responsibilities to your staff. Start dividing up the work.
Compleat guide to SEM I
Compleat guide to SEM II
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If you have a business and you have news, you need to announce it. Enter PR - public relations…or press releases…that other PR. As search engine marketing evolves towards traditional media marketing, this type of optimization will become more and more important. Understand the old methods of promotion, and it will help you to create effective strategies for new methods of promotion.
Press releases get you into a good habit of writing about and announcing news. These should be archived on your site as well. Use press releases to promote other forms of viral marketing that may be able to bring your site the links and recognition that you will need for higher rankings and growth. Pay for better distribution on the really important releases, and do free releases as practice for a bit of extra exposure. Check out all the places you can distribute (and I’m sure there are many more): (more…)
There are so many opportunities for small businesses to thrive on the web. In some instances, it gives a small company the opportunity to be a global operation, in others it just helps them to be found be potential regional customers like myself who still have the yellow pages sitting on their front porch. If you’ve ever purchased or heard the pricing for yellow page ads, it’s REAL easy to justify pulling a few dollars from the old YP’s and putting it into an online local search.
For a small business owner to understand and utilize the web, they just need to be pointed in the right direction. Here are the directions. Firstly, understand that the majority of local internet listings come from only a few different sources. Get into the sources, and you will trickle down to the other areas. I spoke with an intern from my old company who got his two man web design company listed in the G local listings for “Bay City Web Design”, and I’m sure this will pay off nicely for him now that he’s on top of the serps from just a small bit of effort. Here are the sources (in PDF format) to get listed in. More on how to do so below. Be sure to try to get searcher targeted keywords and the best possible location into your listings. “Search Optimization” probably even started before the folks who were “AAAA Legal Team” to be found first in the yellow pages. Understand the rules and use them to your advantage.
Local Search Engine Marketing Tools
Tags: SEO Tools
Filed under: General, Google, Local Search Marketing by Todd at 3:16 pm, 2/3/2005
Local search gets bigger by the day. Time for it to hit the mainstream…It’s now on Google’s homepage. Good spot by Chicago at Webmasterworld.
Google Local Tab
I couldn’t find a date on this article, but thought it was another great testament to how important SEO is. It contains some great statistics on search engine marketing, and a few SEO success stories. Good read.
Fortune Small Business - Small Business - Get Found
The three words you will be hearing for the next 5 years from the search engines are: personlization, localization, and specialization. Most of the majors have taken their stab at localization, and personalization seems to be next on the list. Specialization is certain to follow shortly, mostly likely with the purchase of speciality directories based around specific topics.
Take the tour of Ask Jeeves, or A9 search engine’s new personalization features .
Ask Jeeves Tour - Welcome to MyJeeves
