Blog Archives for the Internet Marketing category

PageRank is Not Dead… It’s Just Stupid

It appears to me some folks in this industry are so emotionally attached to that little green gauge on the Google toolbar, the mere thought of dismissing it as having nothing more than novelty value (which I do) is deemed almost sacrilegious. Ladies and gentlemen, […]

Mr. Ploppy’s Monday Morning Tool List Volume XX – Affiliate Manager Tools

Affiliate marketing is an awesome opportunity for those who are self-motivated. Brand your affiliate program as the best out there for your industry. In my mind, affiliate marketing is the retail distribution channel of the virtual world. I sometime wish I fell into the self-motivated […]

The Magic Formula for Retail Website Success

Okay, the title is a hoax. You caught me. I’m a liar who likes to tell stories. There is no “magic formula for website success”. There are only best practices. As a search engine marketer (SEO/ SEM..whatever you want to call it), we are really […]

Mr. Ploppy’s Monday Morning Tool List Volume XVII – Press Release Tools

If you have a business and you have news, you need to announce it. Enter PR – public relations…or press releases…that other PR. As search engine marketing evolves towards traditional media marketing, this type of optimization will become more and more important. Understand the old […]

All Marketer’s Aren’t Philanthropists

This post is a little overdue bit about my thoughts on “All Marketers Are Liars” by Seth Godin. The first 35+ pages of this book are amazing. Seth has a knack for putting into action words the things that we SHOULD have known anyways, but […]

The Art of Writing a Good Link Request

So in Jim’s session at the conference, someone asked in the Q and A about what type of subject to use for a link request, and I realized what an art form link requests have really become. It’s TOUGH to get folks to give you […]

A Google Sandbox Roundup

Technically, the Google Sandbox is keyword selection tool. Unfortunately, the name has also evolved into an incredibly ambigous term used to label a variety of SEO ailments. I’m not sure of exactly how the name developed, though it was thought by some that “Google Lag” […]

Why Does Google Lie to SEO’s?

Okay, I *DO* really understand *why* Google feels the need to bold face lie to SEO’s, but this post is more about wondering if it is really beneficial. As SEO’s, we all secretly understand that the big G regards us about as highly as the […]

Mr. Ploppy’s Monday Morning Tool List Volume XIII – Community Building Tools

I am constantly discussing with folks the benefits of creating a dialogue in their industry’s online community. The SEO community is generally a great example that I use for relaying this message. There is an overabundance of communities for webmasters, consultants, affiliate marketers, and just […]

Why I Think Seth Godin Doesn’t Like SEO

SEO is often the lazy businessperson’s approach to internet marketing. You don’t REALLY have to measure…just cut a check every month to a good SEO that knows what they’re doing and *VOILA* customers appear magically. Tons more than from the yellow pages, or TV or […]