Business Management Consultant - Stuntdubl Search and Marketing Consulting

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

I microblog now more than I blog at Twitter.com/stuntdubl
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Note: This post is fairly self-serving, but I promise watching the videos will help you make your site better. You can skip all the reading and just watch the totally FREE FULL videos (part I, and part II), or skip to the next paragraph for the details of the awesome video that Avinash (aka the Web Analytics Wizard) and I recorded on how you can “Teach a HIPPO (highest paid person’s opinion) to make your website better”. In just under 3 years, Market Motive Internet Marketing Training has become a pretty amazing resource for training webmasters and internet marketers on a diverse and well rounded skill set. While there are many places that offer great SEO training (SEObook, SEOMoz, SEO Dojo, and many others, I don’t think there is any place that offers the well rounded education solutions that MM now provides. Scott Milrad has helped me develop a pretty awesome curriculum for SEO certification (I can hear the debates starting already), and the rest of the information is really top notch (I occasionally study web analytics, ppc, pr, and other videos myself). As a whole, MM creates a no nonsense HONEST learning experience that I REALLY wish I had a decade ago when I started on the web. You won’t get rich quick, but you will learn a skill set that will aid you for a lifetime. If you’re looking for corporate solutions to training issues, please feel free to drop me a line, and I’ll be happy to answer your MM questions, or see about putting together a walk through demo of the site.

Market Motive has come a long way in a short time in my mind. In shortly over a year, I’ve seen the curriculum expand substantially to become an excellent archive for even a seasoned internet marketing professional to learn a ton. I am very proud to be a part of Market Motive, and of the upcoming event described below, as it is a highly credible source for correctly learn how to market online. You won’t ‘get rich quick’ here, but you will learn strategies to market online properly.

It’s been a pretty cool year in the world of search marketing, and the year end roundups are always a great time to build those bookmarks full of a ton of great information that you’ll likely never have a chance to go back and read (learn to skim or speedread). I thought I’d take a look at some of the topics I discussed last year, and see what panned out, and what hasn’t yet come to fruition (as well as some things I missed. It didn’t seem like I had a lot of new predictions, but there are a few near the bottom. Here’s my predictions from last year, and how I think they’re doing.

A good SEO is both a geek and a suit, and is able to speak the language of both worlds. Providing SEO services without understanding both business and techie principles is the equivalent of trying to teach english to spanish children without knowing both languages and cultural mores of both fluently.

Stock people on a website decreases your credibility. No, I haven’t done extensive studies on this, but I can spot stock photos of people from a mile off, and sites with it are much less likely to get my dollar than a site with a REAL picture of REAL people on it. Yes, I may be a little more saavy than your average web consumer…but how long do you think it will be until they catch up? Do you ALWAYS treat your customers like they’re idiots? Do you really think they believe you dress in a suit everyday and your skin is flawless?

Your online credibility is only as good as who you link to. Your ‘hood..your peeps, and even your advertisers.

If you own a website, you should understand how to buy or sell one. Buying and selling is at the basis of any viable business. The web business sure has changed the ways of thinking about business with wild valuationn, deals with incredible return, and everything in between. During the first dot com bubble, ALL rules of business somehow magically flew out the window. There was a sense of urgency during the first bubble to “get in on the ground floor”. Even pet food was going to be sold online by sockpuppets! Hindsight is 20/20, and a lot of the promise of the web that was founded on business principles is returning after confidence has returned. Now investors are more skeptical, owners are more savvy, and everyone still wants to get in on the promising ground floor.