Blog Archives for the Google category

Under Manual Review: Editorial Control and the Search Engines

I am constantly baffled by Google’s insistence that there is such a low level of human discretion and editorial control in their organic search result determination. Isn’t the decision to leave editorial control up to a silicon based form of intelligence even SOME level of […]

Book Breakdown Break – The Search

Book: The Search by John Battelle Subtitle: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Here’s the scoop: I really was excited when this came out. I purchased it, and waited a long time, and was ultimately quite pleased […]

Scraper Sites and SE Ambiguity: What is Your Site’s Reading Level?

What is a scraper site Question from client: What do you make of this site? http:// goes here Whats the purpose? My response: It’s what we call a “scraper site” Designed specifically to game adsense and make money from clicks. It’s an evolution of […]

Guest Post on the “Trustbox”

I received an e-mail from a kind gent in the UK this morning in regards to his take on the “sandbox” and his summmation of it. I asked if he would like to have it “guest posted” here as I thought it quite insightful. He […]

Why I Try to Spend Less Time Analyzing Algorithm Updates

“All great truths are simple in final analysis, and easily understood; if they are not, they are not great truths.” – Napolean Hill Don’t search for great truths with search engine updates! Analyzing updates is a necessary evil of practicing SEO, made increasingly painful if […]

Unethical Ways to Destroy Your Competitor’s Search Rankings

I don’t like violence, Tom. I’m a businessman; blood is a big expense. -Sollozzo Disclaimer: I’ve never engaged in any of these practices, nor will I ever engage in these practices. I don’t think anyone else should either. They are unethical, and downright wrong. Even […]

Update Jagger Tinfoil Hat Theory #1 – Google Real Estate – Make Your Time

help!!!!!!!!!!!! Need Help!!!!!!!!!!!! Please come to my rescue!!!!!!!!!! -Censored name real estate agent’s recent comment here upon last G update. More on real estate agents. I forsee G running with real estate real soon. Though I’m sure some of their short term future moves are […]

Query Specific Search Engine Ranking Variables

I would say at least 3 out of 10 valid SEO theories evolve from sheer stark raving lunacy, so I’m gonna take a bit of a stab at a decent discussion on one. Perhaps this is already common knowledge, but I haven’t heard it discussed […]

A Guide to Search Engine Filters, Penalties, Bannings, and Reinclusion

“You’re not a true SEO until you’ve been banned at least once!”” – not sure who gets original credit for this one…most likely Boser, Oilman or perhaps Jake. Anyone who has pushed the bleeding edge of search engine optimization has had a site go greybar, […]

PageRank is Not Dead… It’s Just Stupid

It appears to me some folks in this industry are so emotionally attached to that little green gauge on the Google toolbar, the mere thought of dismissing it as having nothing more than novelty value (which I do) is deemed almost sacrilegious. Ladies and gentlemen, […]