Despite being incredibly sick of always hearing about “the new google”, and not believing it can happen due to the extremely high barrier to entry, I think there *IS* still opportunity for someone to gain significant share of the stagnating search marketplace. The ONE major reason it could happen - is geek mindshare. That’s where search was won by G. I read Rand and Matt’s excellent piece of the digg algorithm, and it got me thinking about why I like the site so well. If the same processes, and level of expertise can migrate to other genres - they have a winner.
My first post on the Google cache error was pretty much a quick rundown of what I thought was possible that the error message revealed about the Google algo. Well, after reviewing the error further, I was pretty much completely wrong. It sounded like some pretty good guesses, and I stand by the fact that most of those things probably ARE in the algo somewhere, but my interpretation of the error was dead wrong.
Last week, a gent by the name of Ruslan Abuzant, got a rare peak at a portion of the algorithm of Google, stumbling accross it when looking at the cached version of a multi-language page. He was kind enough to post his findings on digital point forums which I found via threadwatch.
Firstly, it’s a Trustbox, not a Sandbox. “Trust filters” seem to be a large portion of what has most SEO’s in a frenzy over search engine’s currently. There are pros and cons to the trustbox for folks on both sides of the fence, and the best thing you can do no matter which side of the game you are on is understand what the filters mean and the reprocussions that they will create in the future.
I just got done reading yet another article considering the nofollow tag on GW’s blog, and after following his technorati tag for nofollow, I found near nothing but negative feedback on the tag from bloggers (who it was intended to assist). For this reason, I thought I’d try to defend the tag a bit, and provide a voice of dissent, and encouragement to G standards creators.
Fun commentary, but technology sometimes sucks…Graywolf and I talked with Greg about click stream analysis and its’ potential impact on search engine results positions. Most people that talk about search engine rankings sometimes forget to realize that there are 100’s if not 1000’s variables to tweak in the search algorithms. Disclaimer: generally when I ramble on the radio, it is nearly all pure speculation.
It is against my better judgment to stir the pot on this issue, but it’s upsetting to me whenever the topic gets brought up. I don’t understand why engines are resorting to fear, uncertainty, and doubt to retain their relevancy, so I thought I’d bite the bullet and drop my .02, rather than let what I view as misinformation continue.
