Despite being incredibly sick of always hearing about “the new google”, and not believing it can happen due to the extremely high barrier to entry, I think there *IS* still opportunity for someone to gain significant share of the stagnating search marketplace. The ONE major reason it could happen - is geek mindshare. That’s where search was won by G. I read Rand and Matt’s excellent piece of the digg algorithm, and it got me thinking about why I like the site so well. If the same processes, and level of expertise can migrate to other genres - they have a winner.
Filed under: Google, SEM Research by Stuntdubl SEO at 11:03 am, 7/20/2006
My first post on the Google cache error was pretty much a quick rundown of what I thought was possible that the error message revealed about the Google algo. Well, after reviewing the error further, I was pretty much completely wrong. It sounded like some pretty good guesses, and I stand by the fact that most of those things probably ARE in the algo somewhere, but my interpretation of the error was dead wrong.
Filed under: Google, SEM Research by Stuntdubl SEO at 12:56 pm, 7/11/2006
Last week, a gent by the name of Ruslan Abuzant, got a rare peak at a portion of the algorithm of Google, stumbling accross it when looking at the cached version of a multi-language page. He was kind enough to post his findings on digital point forums which I found via threadwatch.
Firstly, it’s a Trustbox, not a Sandbox. “Trust filters” seem to be a large portion of what has most SEO’s in a frenzy over search engine’s currently. There are pros and cons to the trustbox for folks on both sides of the fence, and the best thing you can do no matter which side of the game you are on is understand what the filters mean and the reprocussions that they will create in the future.
Filed under: Google by Stuntdubl SEO at 11:11 pm, 6/3/2006
I just got done reading yet another article considering the nofollow tag on GW’s blog, and after following his technorati tag for nofollow, I found near nothing but negative feedback on the tag from bloggers (who it was intended to assist). For this reason, I thought I’d try to defend the tag a bit, and provide a voice of dissent, and encouragement to G standards creators.
I have removed the nofollow from my comments, as I think most of the intentions of the tag were misdirected, but there are worthwhile applications from a development standpoint for the tag. I agree with Greg who leads us to dofollow and Jim on some of nofollow, but I think there are points to which everyone has overlooked.
Top 5 Reasons I like the NoFollow Tag
1. With a simple plugin that is widely available I can see areas of untrusted linking and try to determine the logic.
2. It’s a “backup” solution to indexing errors and passing link credibility to
3. We’ll rarely ever again be able to know which links “count” anyways without highly unnecessary testing anyways..
4. It’s helped to bring a whole mountain of new misinformation on “how to do SEO”, which was desperately needed, because frankly, I think it was getting about far to EASY to practice SEO about two years ago. I mean really…do you think they’re going to BRING BACK toolbar pagerank accuracy?
5. With dynamic publishing technology improving, and duplicate content being a constant issue, more flexibilty over what gets indexed and credited by the search engines could possibly be a good thing in cases.
Nick calls it: knee-jerk bandaid hurredly implemented to get bloggers and blog vendors off of Google/Yahoo’s back.
Which it did somewhat. It helped everyone be a little liable for the stupidity of newbie blog owners who couldn’t control their code from empowering spammers.
Nofollow is NOT really bad for the internet. It just changes things a bit, and perhaps has some substantial benefits that weren’t necessarily originally intentional.. It aids the engines in identifying block level content that is not trustworthy. It mainly hurts promisciuous linking, and assists with more precise indexing of content at the dynamically developed link level of content versus the higher page level meta tags previously available.
Nofollow will not stop spam, but it could potentially help when trying to overcome some site indexing issues at lower levels of a sites development hierarchy.
It really wasn’t the solution to blogspam, but it does potentially give trust passing flexibility for dynamically generated links which could potentially be an important variable depending on your site type and userbase.
I won’t use the nofollow on my comments anymore, but I will snip urls with an ironfist and hurl tiny bananas at anyone trying to linkdrop. It’s kinda hip to bash nofollow, but the bottom line is it gives a bit more flexibility as a webmaster or developer when making decisions about search engines and users.
What really cracks me up about most the griping is that myself included we are all using freely available software where the companies were just trying to maintain lower liability by not supporting potentially highly offensive spam. The blog software companies and SE’s now have their asses covered, and we now have a new tag to experiment with.
While my true feelings for the tag are probably ambivalent at best, as it will likely lose mass adoption and be minimal for any kind of effectiveness on near anything before too long. It DID change the link profile of the web, however, if only for an internet instant.
Fun commentary, but technology sometimes sucks…Graywolf and I talked with Greg about click stream analysis and its’ potential impact on search engine results positions. Most people that talk about search engine rankings sometimes forget to realize that there are 100’s if not 1000’s variables to tweak in the search algorithms. Disclaimer: generally when I ramble on the radio, it is nearly all pure speculation.
Recent logic suggests if banks aren’t good at managing money, but they’re big, we should give them more money. If a car company, doesn’t make very good cars (but they’re big), they should get more money. It looks like Google is following suit on the big brand bailout, by offering up better results to those bigger brands. 
