Business Management Consultant - Stuntdubl Search and Marketing Consulting

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

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Note: This post is fairly self-serving, but I promise watching the videos will help you make your site better. You can skip all the reading and just watch the totally FREE FULL videos (part I, and part II), or skip to the next paragraph for the details of the awesome video that Avinash (aka the Web Analytics Wizard) and I recorded on how you can “Teach a HIPPO (highest paid person’s opinion) to make your website better”. In just under 3 years, Market Motive Internet Marketing Training has become a pretty amazing resource for training webmasters and internet marketers on a diverse and well rounded skill set. While there are many places that offer great SEO training (SEObook, SEOMoz, SEO Dojo, and many others, I don’t think there is any place that offers the well rounded education solutions that MM now provides. Scott Milrad has helped me develop a pretty awesome curriculum for SEO certification (I can hear the debates starting already), and the rest of the information is really top notch (I occasionally study web analytics, ppc, pr, and other videos myself). As a whole, MM creates a no nonsense HONEST learning experience that I REALLY wish I had a decade ago when I started on the web. You won’t get rich quick, but you will learn a skill set that will aid you for a lifetime. If you’re looking for corporate solutions to training issues, please feel free to drop me a line, and I’ll be happy to answer your MM questions, or see about putting together a walk through demo of the site.

Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the system that information is knowledge, power, and ultimately money, you can see how people often have a vested interest in outing other peoples techniques, or keeping them secret. You also learn very quickly that who you can trust is extremely important. Everyone has their own code. Mine personally is started with - ""their are no hats, only goals". With the essence of that being that only illegal techniques are truly crossing the line, but everyone has to determine their ultimate level of risk and reward (similar to investing or anything else). Hats are bullshit. Techniques and code should be determined by one’s career choice and goals.

Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it. These failures often stem from not understanding the dynamics of the behind the scenes battles that go on for search positioning. It is also a shame to see bright new folks not understanding the field in which they work. It is one thing to be ambitious and competitive - it is quite another to be outright delusional about what you can accomplish. Success is often created by knowing where to start, and how to scale, and which battles will be lost before they are ever fought. A smart general (or SEO) never fights a battle unless they KNOW they can win. This post is intended to be a guide to understanding the fight that takes place for every single search result, and how to know which battles have acceptable odds based on the competition.

1. Launching a successful site is like hitting a clutch game winning 3 pointer to beat the buzzer. Finish practice, finish plays, finish quarters, and finish games.