Blog Archives for the Competitive Webmastering category

More on Competitive Analysis Using Keyword Opposition to Benefit Score

Last week I got some great feedback on the post about Using KOB Analysis to plan SEO Campaigns. Here’s a few more links – a mini-interview with Todd Mintz about the upcoming presentation on KOB Analysis at SEMPDX. In addition, I did a video with …Read More =>

Competitive Intelligence: Using KOB Analysis for Planning SEO Campaigns

KOB Analysis stands for Keyword Opposition to Benefit Analysis. It’s the process I’ve used for the past several years to determine which projects have the most opportunity. It helps to determine which keywords to target so that resources will be used most efficiently for maximum …Read More =>

20 Things You Can Teach a HIPPO to Make Your Website Better.

Note: This post is fairly self-serving, but I promise watching the videos will help you make your site better. You can skip all the reading and just watch the totally FREE FULL videos (part I, and part II), or skip to the next paragraph for …Read More =>

What’s Your SEO Code? – Musings on Outing other Websites for Fun and Profit

Most people are taught that the first rule of SEO club is that you don’t talk about SEO club (some learn this rule harder than others.) This is an important question as far as most people in the SEO community are concerned. Based on the …Read More =>

Search Engine Optimization Warfare – The Competitive Webmaster’s Guide to Understanding the Dynamics of Top Rankings

Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it. These failures often stem from not understanding the dynamics of the behind the scenes battles that …Read More =>

10 Ways Competive Webmastering is Like the 2007 NBA Champion Detroit Pistons

Launching a successful site is like hitting a clutch game winning 3 pointer to beat the buzzer. Finish practice, finish plays, finish quarters, and finish games. Strong teamwork skills makes a team better. Learning to pass, delegate, and share responsibilities lets everyone demonstrate and improve …Read More =>