Pick your niche. Know your demographic. How many times have you heard it? Ten. A hundred. A thousand? Yes. It is cliche. Yes, every SEO, SEM, marketing company, ad agency, and business consultant says it. Mainly because it’s right. No one LIKES the used car salesman approach of the “hard sell”. No one wants your BRAND forced down their throat. They want Tivo’d TV, XM/ Sirius radio, no banner ads, and only products that aren’t blurred out on MTV. They want products that were placed and reviewed positively by people they identify with. They want to buy from someone they trust, who has taken at least five minutes to TALK to them before trying to swipe their pocketbook.
Okay, so now that Myspace is the #1 site in the world, I think it’s finally time to embrace the space with a full marketer’s mentality. Despite the Myspace’s title being disputed, it’s hard to argue that there is an incredibly large market with a whole lot of potential. I haven’t dove in wholeheartedly yet, but from my very unscientific experiments on myspace at school there is an extremely high level of loyalty with myspace. My favorite stat is that myspace has 40 pageviews per visitors ON AVERAGE. That was a pretty amazing number to me.
Volkswagon’s new commercials
But hey, what’s the logic behind not having ALL the new commercials online in case people like me who are begging for you to market to me to link to you and give you some credit for a good job?
Link valuation is the most fundamental component of current SEO strategies in my mind. There are certainly other important aspects to ranking well, but without understanding how to put a value on a link you are sunk. That’s why I harp about it on a daily basis, and think about it myself just as often.
