Blog Archives for the Business Issues category

Explaining the Value of Viral Marketing Through an Understanding of Text Link Value

Link valuation is the most fundamental component of current SEO strategies in my mind. There are certainly other important aspects to ranking well, but without understanding how to put a value on a link you are sunk. That’s why I harp about it on a …Read More =>

Website Value 101 – How to Appraise a Website

This post has been updated here –  Building a Website You Can Sell If you own a website, you should understand how to buy or sell one. Buying and selling is at the basis of any viable business. The web business sure has changed the …Read More =>

What Should You Blog? Do’s and Don’ts of a Good SEO Blog

A simple rule that sums up most of this post: “write what you know and what everyone else is thinking but hasn’t said yet, but don’t give away the gold”. A blog is a great asset, but can create liabilities if you don’t approach it …Read More =>

Do Your Users Trust You?: 21 Tips for Improved Website Credibility

I often find myself accidently lumping in everything internet marketing with SEO. To me, SEO is just what you call someone with an insatiable hunger to learn about marketing online. The day you truly become an SEO could be the first time you read something …Read More =>

Why Everyone Should Join SEMPO Even Though it Kinda Sucks

I really haven’t made up my mind about SEMPO yet, and certainly don’t have the big bucks to pony up personally for a membership (I’d get much more personal satisfaction from a new ipod or digital camera I’m sure). I don’t see many advantages for …Read More =>

Mr Ploppy’s Monday Tool List Volume XXXIV – Competitive Research Tools Revisted

I did some competitive tools a while back with competitive analysis and keyword tools, but I think the idea of competitive analysis is key to the natural search engine optimization space and is worth revisiting. Understanding your industry from an online perspective is critical to …Read More =>

11 Reasons Advertising Agencies Hate Search Engine Marketers

At some point, ad agencies will be forced to come to terms with the fact that they will have to accept and work with search engine marketers even if they have to bring them in house. I must admit to having a bit of a …Read More =>

The Economic Lifecycle of a Search Engine Result

Sticking with my recent economics kick, I’m pondering the lifecycle of a search result. I think just about every keyword nearly qualifies as still being in the “boom period” as there is still relatively little competition being pushed out of emerging search result microeconomies. In …Read More =>

Finding a Good SEM Niche in ’06 – An Intro to SEO Economics

I did a session at SES Chicago on “Developing Your SEM Niche”. I think the only coverage was at WPN. It was the first time for the session, and I had some great panelists to help make me look good, but the content covered and …Read More =>

Book Breakdown – Armchair Economics by Steven E. Landsburg

Book: Armchair Economics by Steven E Landsburg Subtitle: Economics and Everyday Life Here’s the scoop: This is a great way to make learning the concepts of economics more tolerable. Economics is a fascinating school of thought that is based on a lot of sociological hypotheticals. …Read More =>