Business Management Consultant - Stuntdubl Search and Marketing Consulting

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

I microblog now more than I blog at Twitter.com/stuntdubl
Feel free to drop me a line sometime or subscribe in case I ever post again.

After attending the ASIDIC conference last month, I had a whole new insight into the world of premium content providers. Elisabeth Osmeloski and I wrote a piece for Search Engine Watch dealing with Free versus fee models on the web. It’s really fascinating how revenue models are shifting for many content providers. Part II of the article will be along shortly.

Andy Beal has developed probably the most brilliant contest in the world of SEO in quite some time. If you are fairly new to SEO - it is a great opportunity to get some significant exposure and maybe even win $5,000. There are some very nice submissions so far, if you haven’t checked it out yet. For those looking to hire SEO’s - these guys are probably the hungriest. Get them before Rand does.

Why are you always retrofitting and re-optimizing? Your CEO (or other decision maker) didn’t ask the right questions. You need to know how to build and promote a website from the ground up to be successful. Picture your perfect web presence. Visualize web 2.0 Zen. Now work backwards and apply these principles to your website among various time, budget, legacy technology, and personal ego obstacles of varying degrees in the way of your quest towards website enlightement. Welcome to the world of SEO.

The ASIDIC conference was a completely new experience for me. It gave me a chance to get outside my comfort zone in the world of search and try to soak up some of the cutting edge information in an entirely new field. The conference gave off a bit of the same vibe that the music industry must have felt shortly after the reign of Napster began. MP3’s were “good enough”, and so is Google in many instances. I’m sure premium content will make out just fine, but the shifts in distribution and consumption within the marketplace has caused a chasm that many will fall into. It will also create a lot of opportunity, as folks in the music industry have established with the increase of music consumption. The experience of focusing on distribution models was quite eye opening, and inspired many ideas that will definitely come in handy for future ventures.

**Editor Notes
Karl Ribas is currently the Project Manager over at All Web Promotion, and on the side runs his own search engine marketing Blog and consultant website. I’ve had the pleasure of chatting with Karl back and forth online, and finally got to meet him (along with CK aka Kid Disco) at SES in San Jose a few weeks ago. Karl has put together a nice list of how to’s for finding a good SEO consultant.

1. Highly intelligent PPC automation tools and arbitrageurs
2. Age factors impacting trust score
3. Ad agencies catching on to SEO
4. User data validation for trust score
5. Saavy affiliates with established sites that don’t like competition
6. SE’s shifting of the content revenue model
7. Diminishing conversion rates for link requests
8. Just like the “real world” $$$$$$ will again = trust
9. Ad agencies playing ball with SEO’s
10. The day Aaron retires from building free tools
11. Leveling of information between buyers and sellers

I thought it was worth mentioning that I’ve recently “officially” decided to make a more long-term committment to doing independent consulting work. For now, I’ll be focusing mainly on doing site audits and developing strategies for people looking to do their own SEM work, or looking to bring a team of search engine marketers in-house.