Blog Archives for the Book Reviews category

Book Breakdown Break – The Search

Book: The Search by John Battelle Subtitle: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Here’s the scoop: I really was excited when this came out. I purchased it, and waited a long time, and was ultimately quite pleased […]

Book Rundown Break – Marketing Warfare

Book: Marketing Warfare by Al Reis and Jack Trout Subtitle:A Guide to Marketing with the Assistance of Karl von Clausewitz Topics: -Marketing -War Interpreted Thesis:The principles of marketing are like the principles of warfare, only the battleground is in the mind. Marketing battles are fought […]

Book Rundown Break III – Freakonomics

Book: Freakonomics by: Steven D. Levitt and Stephen J. Dubner Subtitle: A Rogue Economist Explores the Hidden Side of Everything Here’s the scoop: I probably wouldn’t agree with the hidden side of “everything” in the title, but these fine gents do bring some critical perspectives […]

Book Rundown Break II – The Wu-tang Manual

Book: The Wu-Tang Manual by: the RZA Subtitle: History and philosophy of the Wu-Tang empire Here’s the scoop: Rza drops science on life, religion, business, and music. Interpreted Thesis: A mix of philosophy, art, and science makes for a well rounded individual. Topics: -Business -Production […]

Book Breakdown Break – Sun Tzu Was a Sissy

I’m happy to say I’ve taken lots of time lately to read OFFLINE with a handful of books that I will post about shortly. I got a chance to do some reading during a short few day break, and though I’d take the opportunity to […]