Blog Archives for the Book Reviews category

Book Review Break: Introducing NLP

Book: Introducing NLP by: Joseph O’Connor & John Seymour Subtitle: Psychological Skills for Understanding and Influencing People Interpreted Thesis: "NLP is the art and science of excellence, derived from studying how top people in different fields obtain their outstanding results." "The purpose of NLP is […]

Confessions of an Advertising Man by: David Ogilvy of Ogilvy Advertising

Book: Confessions of an Advertising Man by: David Ogilvy Here’s the scoop: A good friend of mine, and fellow search marketer who spent many years on Madison Avenue has convinced me to educate myself further about "old school" advertising, and has provided me with a […]

Book Review Break – Undercover Economist by Tim Harford

Undercover Economist by Tim Harford Subtitle: Exposing Why The Rich Are Rich, The Poor Are Poor – and Why You Can Never Buy a Decent Used Car Here’s the Scoop: I’ve had a fascination with economics lately – it’s pretty tough to get through an […]

Book Review Break – The Cluetrain Manifesto

Book: The Cluetrain Manifesto by: Christopher “Rageboy” Locke, Doc Searls, David Weinberger, and Rick Levine Subtitle: The End of Business As Usual Here’s the scoop:

The Story of the Banana

I’ve had a few occasions where I’ve been asked about the gent on my consulting contact image on my site. The image is a not so subtle homage to the monkey looking for a banana in SG’s “Big Red Fez”. It’s a book I think […]

Just in Case…Read the Cluetrain Manifesto

I’m not real sure why I waited so long…perhaps because I was afraid it was overhyped…but the point is, I’m finally reading it. I didn’t want to wait to post until I finished a review, since I will probably drink the knowledge of the book […]

Book Review Break – The Tipping Point

Book: The Tipping Point by: Malcolm Gladwell Subtitle: How Little Things Can Make a Big Difference Here’s the scoop: Malcolm Gladwell was the keynote speaker at the recent Boston Pubcon. I figured the memes from the idea in his book would be spreading like wildfire […]

Book Breakdown Break – The Ultimate Sales Letter

Book: The Ultimate Sales Letter by: Dan Kennedy Subtitle: Boost your sales with powerful sales letters Here’s the scoop: This book looked kind of iffy when I first picked it up, but it was a very quick Saturday read. Most of the book didn’t really […]

Book Breakdown – Armchair Economics by Steven E. Landsburg

Book: Armchair Economics by Steven E Landsburg Subtitle: Economics and Everyday Life Here’s the scoop: This is a great way to make learning the concepts of economics more tolerable. Economics is a fascinating school of thought that is based on a lot of sociological hypotheticals. […]

Library of Future Reading

I went wild on Amazon for future reading. In deference to GrayWolf’s post on his library and because I’m excited about havin’ a bunch of new books, I thought I’d post my new found future reading list. I like to build nice long lists on […]