I’ve often heard doing a site audit is like telling someone their baby is ugly.  This is obviously news that can be sensitive to deliver to a site owner.  You need to have all your information in order, as well as suggestions for how to …Read More =>

1. Pubcon SFIMA is the day before!!!! 2. There’s a boat ride on the biscayne lady involved – thanks to Jon and crew. 3. Melissa will make fun of me for talking about fishing, and I will talk about links. 4. Rand Fishkin – the president …Read More =>

I’ve always used the analogy that link building is a bit like fishing. This has been for a handful of reasons: You need reliable hooks and good bait You have to understand the climate/ weather A great team catches together If you want quality, it …Read More =>

General thoughts on website appraisal; TLDR version Rule #1 – You can’t sell potential.  Take the word out of your vocabulary.  Cringe when you hear it from others. Selling a website: Selling a website is tough.  Most people can’t even understand how a website works, …Read More =>

When re-doing my site for the first time in 4 years – I had to get rid of a lot of 404′s.  I also found all my posts to threadwatch.  My buddy Tony Spencer mentioned doing a roundup of some of the favorites.  Enjoy your …Read More =>

16 things that are wrecking the “SEO Community” I’ve been putting this post off for quite a long time, but I figured it is a great way to start off a new run of blogging, and is still pretty much as accurate as when I …Read More =>

Last week I got some great feedback on the post about Using KOB Analysis to plan SEO Campaigns. Here’s a few more links – a mini-interview with Todd Mintz about the upcoming presentation on KOB Analysis at SEMPDX. In addition, I did a video with …Read More =>

KOB Analysis stands for Keyword Opposition to Benefit Analysis. It’s the process I’ve used for the past several years to determine which projects have the most opportunity. It helps to determine which keywords to target so that resources will be used most efficiently for maximum …Read More =>

Enrollment is now open for you and your team to join our Q2 Master Certification courses in SEO, Social Media, PPC , Landing Page Conversion or Web Analytics at MarketMotive.com Master one internet marketing discipline in 90 days by training online with the bestselling authors, …Read More =>

Firstly, I think domainers are geniuses. They are the only group of people that I know that can work as little as they do, and make as much as they do. Top level domainers are the TRUE optimizers, and saw the biggest gapping hole in …Read More =>