Jennifer Evans Cario is founder and president of SugarSpun Marketing, Inc., a boutique social media agency helping small to mid size businesses develop and implement sustainable social media marketing and web analytics practices. She also serves as the Social Media Faculty Chair for Market Motive an as an Adjunct Professor for Rutgers University. Jennifer specializes in small to mid-size social media strategy, blogger outreach, online reputation management, and corporate training designed to help businesses of all sizes learn how to engage in conversation with consumers.