Blog archives for Tuesday, January 29th, 2013

Link Building Is Like…

I’ve always used the analogy that link building is a bit like fishing. This has been for a handful of reasons: You need reliable hooks and good bait You have to understand the climate/ weather A great team catches together If you want quality, it …Read More =>

Interview w/ Chris Boggs of SEMPO on Hiring Ad Agencies

1. What questions should a company ask their SEO Agency? As organizations continue to see the value in SEO, many are using agencies or consultants to support those goals, due to lack of strong internal acumen, or simply the resource and time requirements to strategize …Read More =>

An Interview w/ Michael Stebbins: Entrepreneurship and Learning Online Marketing

1. What traits are most important to an online marketer? Michael: Traits? You’re looking for voyeristic, cliff jumping geeks. And I’m assuming you mean personal traits that are essential to being a successful online marketer. First I like to see a fascination with human behavior …Read More =>

An Interview with Rand Fishkin, CEO of SEOMoz

1.     Define SEO in 200 words or less. ~82% of all the clicks on search results in engines like Google & Bing go to the unpaid, organic results. Only ~18% go to paid listings. SEO is the practice of attracting traffic from those unpaid results and …Read More =>

Building a Website You Can Sell in 2013

General thoughts on website appraisal; TLDR version Rule #1 – You can’t sell potential.  Take the word out of your vocabulary.  Cringe when you hear it from others. Selling a website: Selling a website is tough.  Most people can’t even understand how a website works, …Read More =>