Blog archives for Monday, January 31st, 2011

More on Competitive Analysis Using Keyword Opposition to Benefit Score

Last week I got some great feedback on the post about Using KOB Analysis to plan SEO Campaigns. Here’s a few more links – a mini-interview with Todd Mintz about the upcoming presentation on KOB Analysis at SEMPDX. In addition, I did a video with …Read More =>

Competitive Intelligence: Using KOB Analysis for Planning SEO Campaigns

KOB Analysis stands for Keyword Opposition to Benefit Analysis. It’s the process I’ve used for the past several years to determine which projects have the most opportunity. It helps to determine which keywords to target so that resources will be used most efficiently for maximum …Read More =>