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In seven plus years working as a seo consultant, I’ve learned that there’s only a few things that separate good consultants and agencies from great ones. One of the most important elements to greatness is being able to set realistic expectations and achieve them for satisfied customers over the longterm. In a marketplace that represents markets that are shifting like quicksand with a gaggle of dynamic inter-connected variables to search ranking, this becomes nearly mission impossible. One of the most unique skills that I’ve come to realize great SEO folks possess is the ability to analyze a link profile and set these realistic expectations for long term rankings based on a nearly psychic level of analyzing backlink profiles. Everyone has a unique toolset to get the job done, but disseminating the information into an actionable plan and commissioning resources within budgetary confines to make the project feasible are the most important aspects to this unique skillset of conducting search engine optimization at a high level.
This Thursday, December 17th, 2009, at Noon Pacific time, I’ll be doing a free live webinar to perform competitive backlink analysis on a variety of sites to demonstrate some of this skillset that I have discovered to be one of the unique traits consistent in the best SEO folks I know. I’ll share tools, and more importantly, discuss the critical variables that determine just how valuable individual links are to a site’s rankings.
Join me for some competitive link analysis at MarketMotive, and help spread the word to any site owners who are trying to gather a better understanding of why their site ranks the way it does in search engines, and how to improve upon these rankings with a better gameplan for improving their backlink profile in comparison to their competitors.
Some of the subjects we’ll cover:
- Identifying key indicators for the difficult of ranking for your phrases (opposition score)
- Assessing and categorizing the types of links on any site (using 12 link types).
- Assessing and categorizing your own link profile versus competitors
- Identifing common links between competitors
- Finding the strategic alliances and unnatural link patterns of your competitors
- Building a list for link development opportunities
- Training your team to “think links” with other marketing initiatives
Most calls for MarketMotive are members only, but we’re starting up another SEO Master Certification program in a few weeks, and want to give people a look how MM trains folks to be better at search engine optimization through our interactive program which includes over 50 videos and presentations on the most important aspects of SEO developed over the past 3 years.