Business Management Consultant - Stuntdubl Search and Marketing Consulting

Link development is tough. Not everyone can create amazing linkbait, as easy as the experts make it sound. It’s not an easy proposition to get people to link to your website if you’re a local realtor, mortgage broker, or holistic doctor for that matter. It is POSSIBLE though with the right approach to actually solicit and develop links that will help your search engine rankings. From LOTS of trial and error, here’s the process I’ve developed for training link developers to become true link ninjas that will hunt and pursue links that actually make a site rank high for targeted terms.

The updated "How to Train a Link Developer for 2009 Guide"

Teach them why links are important and the basic criteria for establishing their value

1. Overall value of the link theme (use cost per click as a rough metric)
2. Total links
3. Total unique linking domains (find with linkharvester)
4. Anchor text and surrounding text variables
5. Placement on page
6. Check Age (Archive.org)
7. More link value factors

Explain the contradiction of pagerank mattering

1. It is a quick indicator to dismiss low value websites
2. Toolbar pagerank is for entertainment purposes only, and can be spoofed
3. Finding high pagerank (or global link popularity) sites is a great starting point to finding authority links

Show them how to find good starting points
(and WHY this is important)

1. google directory (sorted by PR)
2. keyword combination tool
3. creative queries (soloseo link tool)
4. Competitor backlinks

Explain how to find contact information

1. Page search for name or webmaster
2. Whois.sc or other whois tool
3. Phone number search
4. People search

Explain how to search source code and within the browser to find things quickly on a page

1. Firefox - control+U to view source
2. Control+F to find text
3. Find text on the actual page
4. Open tabs with shift+click or other methods
5. Mouse gestures FF plugin

Explain the 12 different types of links

1. Order of importance
2. How to get each
3. How much time to spend on each type
4. Links is to SEO’s what Snow is to Eskimos.

Explain how to write contact emails (see pickup tips below for more)

1. Explain how to write converting titles to improve open rate
2. Explain how to write an link request

Write some descriptions and anchor text

1. Explain getting content for article links
2. Explain writing titles and description
3. Explain varying anchor text
4. Explain current keyword strategy
5. Co-citation techniques

Demonstrate how to negotiate

1. anchor text or alt text
2. type of link
3. rates
4. term
5. exclusivity

Explain how to tell if a webmaster is cheating or if a site sucks

1. Non-cached pages
2. Linkfarm pages
3. Sneaky redirects
4. Robots.txt
5. Nofollow
6. Buried links pages

Let them go out and get some links

1. Setup a paypal account with limited access
2. Setup a one time credit card with a limited amount
3. Have them verify purchases

Allow tool use for link development

1. Link Harvester
2. Linkscape
3. Hubfinder
4. Local Rank tool in SEObook community
5. Majestic SEO
6. Link Management tools (like Raven SEO Tools, or BuzzStream)
7. FF Quick Searches
8. Other tools?

Explain how to mine a competitors backlinks

1. Linkscape
2. Link Harvester
3. Yahoo Site Explorer
4. Quirk Search Status plugin for FF
5. Hubfinder (in SEObook community, and a few legacy versions)

Start a persona for your website

1. Real or psuedonym (real are much more credible)
2. Be consistent across websites (and interlink within reason)
3. Have picture and bios
4. Make sure you own your brand (in addition to generic personas)- Secure with KnowEm

Explain they are a brand advocate, and their actions represent the company

1. Similar to business development
2. Establish phone etiquette
3. Establish email and IM etiquette rules

How Link Building for SEO is Like Picking Up a Girl

Approach **

1. Learn to get a response (of any type) from a target
2. Use Twitter, IM, Email, Facebook, or any other communication method
3. Overcome approach anxiety and approach sites early and often

Transition

1. Discuss webmastering
2. Discuss content of a similar nature
3. Mention the website you are associated with

Attraction

1. Demonstrate value as a webmaster
2. Demonstrate value as a web user
3. Demonstrate value to the webmaster’s users

Qualification

1. Allow the opportunity to have a webmaster help you in return (ask intelligent questions)
2. Find attractive opportunities to work together (perhaps brainstorming ideas or content trading)

Comfort

1. Discussing opportunities to work together through trading links
2. Discussing advertising opportunities

Seduction

1. Discussing anchor text and surrounding text
2. Discussing ad placement and terms

Relationship

1. Discussing the duration of the contract
2. Discussing renewal terms of the contract
3. Discussing mutual arrangements of the contract
4. Make sure there are no lies (nofollow, robots.txt, javascript redirects)

**Numbered points are from the "Emotional Progression Model"

For more on information on SEO and link development training, check out MarketMotive, or let me know if you need something more custom.

Inspiration:

• Emotional Progression Model
• Original Link Development Training Post
• Link Popularity is like high school popularity

Additional Resources:

• @NinjaJen’s version of Art of getting a link and picking up women
• Advanced Linkbuilding in 2009 from Christoph
• Linkbuilding A-Z
• Big bunch of link dev ideas
• 11 Link Experts Speak Out
• Old Link Hunting tips

Anything I missed? Great Tips? Great Tools? Great Links about Links? Leave ‘em in the comments.