Your Brand Size Matters with Big Site SEO – Why Big is the new Blackhat – Intent, Extent, and Semantics

Found this post in the archives, and thought it was worth tossing up since I’ve been MIA quite a while. BMW was out of the index for less than a week. Colgate has pushed the envelope hard. WordPress made a boatload of cash on MFA’s and was back in the index in days while the inspiring party, Hot Nacho, is still as Greg Boser, the artist formerly known as WebGrilllllla put it, “buried somewhere in the Nevada desert“. Most large brands MAY suffer up to 40 days through the new index cycle. Why wouldn’t they push the envelope further than the little guys? I have to say it really upsets me when search engines make decisions and claim it is to “help the little mom and pops” when they are discussing things like paid links. We live in an idea economy. The value of a link to search engine rankings is knowledge, and idea. The debate has been made dozens of time, so I won’t add much to that here. I will say, however, that taking that advantage away, is taking away power from the little guys that learned it – not assisting them. Paid links help the little guy OUTSMART the big guys…it does not help big guys who just whip out their wallets and buy every link in site (that’s what ppc is for).

Semantic differences based on brand size:

Small Brand — Cloaking

Big Brand — IP Delivery, Geo-targeting, User Experience Optimization, etc.

Small Brand — Cross Linking

Big Brand — Cross Promoting

Small Brand — Link BUYING

Big Brand — Strategic Media Placement

Small Brand — Doorway Pages

Big Brand — Landing Pages

Small Brand — Reciprocal Linking

Big Brand — Co-Branding

Small Brand — Social Media Marketing

Big Brand — Social Media Optimization

Small Brand — Scraping/ Made for Adsense

VC Money – Mahalo

When is Black Really White?
When your brand is big enough to handle the outing fallout unscathed.

What are your favorite examples of double standards for big guys vs. little guys in the online world or off?

Thanks to Rhea Drysdale for the cool image above.

Todd Malicoat

More information about Todd Malicoat aka stuntdubl.