Joining Client Side SEM with Scott Smith aka Caveman and Aaron Wall aka SEObook

I’ve been procrastinating a bit on an official announcement about joining up with Scott and Aaron for a little while now, but am happy to make it official with a blog post (okay, I really just didn’t want to explain a thousand times at pubcon). Scott and Aaron are two of the sharpest SEO/ SEM/ Internet guys I know, and I’m really humbled to be partnering up with them. I’ve been working with Scott and Aaron on several projects over the last five or six months, and our skillsets definitely complement one another nicely. I must say, it’s definitely nice to have sharp people to bounce ideas off of. I’m looking forward to a healthy mix of working on our own sites, and doing a very limited set of client work (site audits, consulting, and the like). More on Client Side Search Engine Marketing.

More on Scott and Aaron:

Aaron Wall

Aaron Wall is an aggressive and creative viral marketer who thinks of the Web in terms of how ideas spread. He is frequently acknowledged as one of the leading figures in Search Engine Marketing and SEO today.

Aaron literally wrote the book on search engine optimization – SEO Book – quite possibly the most authoritative work on SEO strategies and practices currently available. SEO Book can regularly be found at the top of search engine listings for a search on “seo book.”

Aaron also blogs from SEOBook.com, where he reviews search engine strategies, offers some great SEO tools, comments on industry trends, and interviews leaders in the field of search marketing.

Additionally, Aaron is a co-owner of Threadwatch.org, the SEO community’s “water cooler” and free-wheeling discussion board, where just about anything search-related can and does get discussed by search marketing insiders.

Scott Smith

Scott Smith brings nearly 30 years of marketing, advertising, start-up, Internet, and SEO/SEM experience to the table.

Scott is the founder of a privately held Internet marketing company specializing in online advertising, marketing, and lead generation.

He has deep knowledge of Web marketing and search engine algorithms, and serves as moderator of the Search Engine Promotion & Marketing Forum at Webmaster World, the leading site on the Internet for Webmasters and independent Web professionals, where he is better know by his nickname, “caveman.”

Prior to becoming involved with Internet marketing, Scott held senior marketing and management positions at several ad agencies in New York, where he worked with major U.S. and global clients including Coca-Cola, Citibank, Kraft General Foods, Nabisco and Gilllette.