Online marketing information can change quickly This article is 6 years and 252 days old, and the facts and opinions contained in it may be out of date.
While visiting San Francisco, I was e-mailed by Michael Stebbins and John Marshall the artists formerly of Clicktracks to discuss their new venture. When I asked why they both weren’t out touring the world, surfing, or entertaining some other favorite hobby, the unanimous answer was “because we love this”. This passion, and insane amounts of intelligence, was why I was signed on board for the project by the time I left their new office (which was also the incubator for netflix – you could feel success potential oozing from the walls). So here we are with at the beginning of the Market Motive journey.
I’ve always tried pretty hard to educate folks through my blog, but there’s some things that just can’t be said in this format – blogging specific technique is a surefire way to kill them off quickly. In addition to that – I am an SEO guy – while I’m aware of web analytics, online PR, conversion, ppc, and other important online marketing methods, they are certainly not my forte, or where my time is best spent. One of the ideas of Market Motive is to create a one stop shop that people can trust the quality and integrity of the information in a comprehensive way that addresses all the major online marketing topics synergystically.
The current brain trust for Market Motive includes: Avinash Kaushik – the web analytics mastermind (AK – I promise I will teach you how to link to your friends;), who also has a fantastic take on the foundation and motivations behind market motive , Greg Jarboe and Jaime O’Donnell, geniuses of online public relations, and the above mentioned Michael Stebbins, resident customer intent expert, and John Marshall the conversion wizard (oh yea, he knows a little bit about analytics too).
If you’d like to find out more, or offer some ideas, the gents will have a booth setup at SES San Jose – be sure to drop by and say hi.