SEO Consulting - Search and Social Media Marketing | Business Consultant

Absolutely spot on, as usual. If you’re not proactive about dominating your space, you’re most likely going to find yourself having to be reactive at some point down the road.

Things that suck about rep management for your name

Having a famous UK DJ share your name

Having a famous song writer who works with Elton John and Bob Dylan share your name

Having a 70’s teen idol share your name

If you are unlucky enough to have a name that related to someone in the pop culture, tv or entertainment world, life is difficult and PPC bidding becomes very cost prohibative

Todd,

this is a fantanstic post and very valuable for a lot of my clients… I’ll keep sending them over here many times - for sure!

cheers
presell page man

I imagine these tips would also work well with new companies that have some quirky names.

BTW, I share my name with the Chair of British Association of Human Rights. And I pwn that guy on the SERPS.

10 Ways to “Own Yourself” Online…

Here’s some tips on emancipating your reputation. It’s not EASY - but it’s better than having a video of someone singing bad karoake ranking for your name….

[...] If you discover some inflammatory press, what you’ll need is a full-blown reputation management campaign. [...]

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I feel real sorry for
this guy(who’s connected with the construction of the new DC Baseball Stadium)

[...] Reputation Management - 10 Ways to “Own Yourself” Online Related ArticlesNo related posts [...]

Greywolf, you think sharing names with a popular UK DJ is bad, try doing so with one of the most popular American poets of all time…Yes, my name really is Robert Frost.

I just did a post a few days ago (see signature link) about why it is important for a Brand’s reputation that they have an affiliate program. Sorry for the plug, but you don’t need to go to the site. The gist of it is that comparison affiliate sites want the visitor to buy the product that they get a commission on. So if your brand doesn’t have an affiliate program and the competitor does - guess which product is getting bashed and which is getting praised?

[...] Reputation Management Emancipation Proclamation - 10 Ways to “Own Yourself” Online [...]

I was VERY apprehensive (read paranoid) about making myself ’searchable’ for many years after another ‘Ryan Lash’ in Michigan (who also had a bit of a pain killer habit) tried to convince me we distant cousins and get enough personally identifiable info (ie pic, address, etc) to literally ‘recreate’ me in MI.

Good thing I hadn’t just fallen off the ole turnip truck or who knows what I would have done Crisis PR-wise to fix that by battling with whatever number of banks he would have gone and setup new accounts at. Since then I have set up Google alerts for ALL of my companies’ names and aggressively gone after any social sites that we can add our names to, 1st.

My SEO firm does the same internally for any ‘reputation management’ SEO gigs we are engage in.

[...] I had a long post written and ready to publish about a month or two ago, in which I wrote about how I’m trying to control the Top Ten Google results for [matt mcgee], and what I was doing to help that process along. (Hint: It’s why I occasionally link from this blog to my Flickr photos, my Yelp profile, and my other social media profiles.) Then I decided not to post it and deleted the whole thing because I thought it would sound way too vain. Heh. Heh. So now Todd goes and gives away the golden egg, telling everyone exactly how to do it: Reputation Management Emancipation Proclamation - 10 Ways to “Own Yourself” Online. I should’ve posted … but I’m glad Todd did. [...]

Hi Todd,

Great to see you writing on this kind of subject. All good advice and thanks for pointing me to a couple of resources I hadn’t seen before - despite the fact that we write on this subject on our blog.

Next installment request: the differences between corporate and personal reputation management.

Thanks
Will

[...] 10 Ways to “Own Yourself” Online Google results are your new resume whether you’re going on a date, getting a job, or representing your company. Here’s some tips on emancipating your reputation online. It’s not EASY - but it’s better than having a video of someone singing bad kar (tags: digg TechIndustryNews Technology) [...]

[...] Personal branding is hot. Really hot. Because my personal brand value of close to zilch, I guess it’s more important to get my brand name pronounced right. [...]

[...] Online Reputation Management is key nowadays…and you’d better make sure that you own your own name online. Todd has a great post about it. [...]

Todd, a good post indeed. I think a lot of people do brand management w/o really thinking about it. They do so merely by signing up here and there. However, in a very competitive industry you have to be much more proactive (as you’ve stated), finding these types of sites that will allow you to keep the naysayers out of the Top 10 for your brand. Just yesterday, a spam blog post about the company I work for crept into the Top 10 for our brand. I busted my arse off yesterday updating a little bit here and a little bit there. Today, the listing is out of the Top 10. NICE!

This has got to be a challenge in this age of “all the good domain names are taken”.

As companies get more creative in their names they become much more susceptible to exact search matches.

My best example is the new Sprint Telco AKA Embarq - the number 11 Google spot is some guy’s profile on DP.

For instance, my blog currently has #1 G & Y ranking for [creative name withheld] CEO. It can’t last, and we’re slipping for [creative name withheld] without the CEO.

And all this with very little intent to rank - it’s the problem of the creative name.

I agree with Will Chritchlow above http://www.stuntdubl.com/2007/07/11/reputation-management/#comment-266298 I’d be interested in your thoughts on corporate rep management.

These are all great “pro-active” tips that the seller can control, and should be employed. I also believe that “Reputation Management” has a lot to do with “Setting Realistic, Deliverable, and Measurable Expectations”. If a person or company wants to truly “Own Themselves”, then communicating brand “expectations” properly is key. Keep up the good work, Todd.

[...] Online Reputation Management is key nowadays…and you’d better make sure that you own your own name online. Todd has a great post about it. [...]

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I used a great trick to kill 2 birds with one stone. The two birds were:

- people trust other people’s opinions more than your own.
- other people’s websites can have more link authority than your own websites.

In my case, I noticed a cool SES bio page from a past speaking gig, and decided that this should be my #1 result. It was already page 1, so a couple text links was all it took:

http://www.google.com/search?q=sherwood+stranieri

[...] Reputation Management Emancipation Proclamation - 10 Ways to “Own Yourself” Online - Stuntdubl - SEO Consultant Reputation management is the new personal branding. Here’s some tips on emancipating your reputation. It’s not EASY - but it’s better than having a video of someone singing bad karoake ranking for your name (tags: pr) [...]

[...] If you want to know a little more about reputation management, I highly recommend taking a look at this post from StuntDubl where further steps to secure your online reputation are laid out in great detail. Plus, Todd is always a fun read! Enjoy! [...]

[...] Reputation Management is SEO 2.0 [...]

[...] The readers of PR’s target publications have become a whole different animal nowadays, with lots of power and tools of their own, thanks to Web 2.0. Reputation today cannot be controlled by traditional PR alone. [...]

This post was so true. Most of us feel like when we create a blog or site, people will just happen upon it eventually. By doing all of the steps listed above, we can create the best and most efficient self-branding and advertising there is… word of mouth!

[...] Todd/Stuntdubl: Reputation Management Emancipation Proclamation - 10 Ways to “Own Yourself” Online [...]

[...] Make Every Word Pay. The Fanatical Business Blogger’s ZEN is spending as little time as possible writing while maximizing the possibility of inciting a viral response. Stream-of-consciousness external linking and bread crumbing tactics exploit inherent human tendencies to congregate in human buzz pockets, be voyeurs and remain anonymous. Social media mirrors physical life. Committed to blogging means to TOTALLY do it, No Matter What. Average content doesn’t count. If you’re a new business-blogger and you’re considering (or committed to) aggressive business blogging to gain respect as an author, then be prepared to really work hard. [...]

[...] I ran across this great post, outlining what one needs to do to manage his or her reputation online.  However, this information is clearly applicable for law firms. 1. Register your name on Naymz, Linkedin, Myspace, Facebook, Squidoo, Digg and other social media sites. I repeat this often for good reason. These are great places to start for low competition names. If your name is more common, you will need to get a bit more creative with how you use these. [...]

[...] Why one would want to blog is really up to the blogger. One could be worried about his/her reputation and want to be their own official voice. One could be in it for the money. Or one might be required to as part of their job. A blogger might be an over zealous fan of a product or brand. Or they may be someone who just loves to write. [...]

Todd - awesome tips. Its important to find where you have information about yourself on the web and manage that information. Sometimes you discover a lost social network profile from years ago that may need to be updated, especially if its getting indexed by google. Building positive content around your name - via social networks, blogs, etc. - is key.

Cheers,
Dan

[...] Reputation Management Emancipation Proclamation - 10 Ways to “Own Yourself” Online by Stuntdubl [...]

Great resource! I’d be curious to hear what you think of the .name addresses.

[...] Reputation Management Emancipation Proclamation - 10 Ways to “Own Yourself” Online Todd Malicoat, Stuntdubl | 7/11/07 [...]

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Awesome post Todd, bookmarked this in delicious to include in a future post

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