B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, I’ve come up with a handful of rules that apply. If you’re not willing to comply, chances are you should stick to direct marketing and cold calling people.
Yes - I realize it’s monday, but hey - it’s summer and I like to relax a bit. I’ve missed the last few weeks, so I thought I’d get this up here now.
Book: Confessions of an Advertising Man by: David Ogilvy
Here’s the scoop: A good friend of mine, and fellow search marketer who spent many years on Madison Avenue has convinced me to educate myself further about "old school" advertising, and has provided me with a great reading list, which I’m now one book through. If the rest are anything like this one, it should be pretty easy to get through them.
In case you missed the official announcement, SEO Class will now be partnering with WebmasterWorld, Inc. to create SEO Class hosted by Pubcon. The first of several dates to be announced is July 30th and 31st in Manhattan. We’re proud to have Brett Tabke and Joe Laratro joining as speakers to up the ante of the quality of information provided. Check out the speaker bios, and register early for a discount.
As usual, I’m quite a bit behind, but I figured it’d give me a chance to showcase the best roundups of the show, and give my shoutout list the proper attention that it deserves, now that I’m almost done wading through email. I’m pretty laid back at the conferences, and generally just go to see some friends, and eat and drink well. Business is kind of a bonus to having a good time I suppose. I’m pretty crappy at taking notes, and I surely don’t have near the skills that some of the amazing live bloggers have. I presented with Neil Patel, Rand Fishkin, and Cindy Krum on SEO meet SMM, and either people were just being polite after it, or it really was a great session. Some of the better coverage was provided by the infamous live bloggers Tamar, Lisa, Rhea, and Jordan (who I think cheated watching the videos - she even got my opening quote right!)
- Bill Slawski is a genius, and he takes a lot of time to write great stuff (mainly derived from actual patents) like these on user query intent, personalized re-rankings, large scale machine learning, historical data followup, and mindmapping for keyword development. Fantastic stuff. More links below
I’m getting into Seattle Sunday afternoon, and leaving Wednesday. I’ll be speaking with Neil, Rand, and Cindy Krum on SEO meet SMM. Looking forward to an interesting panel. Here’s my conference tips and tricks post for those just getting acclimated. Dustin has some nice tips on the conference as well. It should be a great show. Be sure to come up and say hello.
