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The SEO Playbook - Welcome to the Rabbit Hole Alice

Filed under: Search Engine Optimization by Stuntdubl SEO at 9:40 pm, 4/18/2007

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SEO PlaybookSEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles - it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most. It is a line of thinking that necessitates doing what is optimal: when to balance user experience with "bot experience" to create a site that will harvest any legitimate traffic without detriment to conversions, or without venturing into areas beyond the given risk threshhold for the project.

Technology and marketing were formerly unique disciplines with very different types of people. SEO’s are the folks in between. In my mind, the reason SEO goes well beyond just search marketing into most areas of business is because search engine marketing IMPACTS many of the decisions that are made in a business. Marketing, infrastructure, customer relations, analytics, accounting, human resources can all directly impact search marketing and vice versa. SEO has become more and more of a strategic vision as top rankings become more competitive, and more valuable. SEO is in large part the communication gap between marketing and IT, combined with top level executive strategy (The only good SEO’s that leave the field at this point, do so to become CEO’s - visual illustration).

This is intended to be an "advanced beginner’s guide" - which is a bit of a paradox, but the idea is that even the most proficient of SEO’s often revisit the basics, and that execution on simple solutions can be very elegant and effective. It will also help to cover many of the things that all too often get overlooked. Executing on basics is the most advanced play in the search engine marketing game. A little secret I’ll let you in on - Even the "SEO Pros" go back to basics - content and links. They’re only pros because these two critical elements have become second nature, and nearly every waking thought is based around how to create mo’ betta content, or get some new links in creative ways.

Even if you understand every single technique available - no matter what play you call - you still have to block and tackle to reach the endzone and score your top rankings. The most proficient SEO’s realize that search ranking, branding, marketing strategy, conversions, and postive conversations consist of two major elements - CONTENT and LINKS.

Content

User Experience and content organization

The user experience should be concise, and simple. Simple is elegant. You can have multitudes of functionality locked within a extremely simple streamlined interface. Read Don’t make me think, and the Big Red Fez.

Key tips with site architecture:

1. User architecture and bot architecture don’t need to be identical. A bot will determine the heirarchy of a site through it’s link structure. A user will determine the heirarchy of a site through the placement of the main navigational elements.

2. Search engines are becoming extremely proficient at incorporating semantics into link structure. Keeping a site sectioned into themes is extremely important. The importance of internal anchor text to this factor is rarely over-rated.

3. Internal search is incredible for gathering data on your site.

Resources for understanding information architecture, and balancing the user experience with the bot experience:

Content Creation

Keyword based content

Creating content specifically to rank for keywords. This is a borderline practice, depending on the intelligence level of the content. A thousand monkeys with a thousand typewriters could lookup and change content based on a set of words.

User generated content

The beauty of web 2.0 - people decide to connect together to do something. Whether it’s worthwhile or otherwise, two heads are very often better than one, and conversation is the backbone of the web.

How to content

Everyone loves to know how to do something. I really wish I could download things like "how to do your own plumbing", and be able to figure it out. Someday, perhaps a well optimized and informative video will be able to do that.**

**after publishing Rob pointed me to these installation resources on Vintage Bath and Tub (who have some cool clawfoot tubs) - great examples of howto content

Blog content

Write what you know. Talk about a relevant, cohesive topic.

Linkbait content

Make a GREAT idea even better. Be remarkable.

Commodity content

Sometimes cheap content is better than no content. Don’t be lazy.

Content Resources:

Content Structure:

Duplicate content thinking

LINKS

SEO Bot experience
The "Bot Experience"

"Create a site with your users in mind" has become an oft-quoted mantra of search engine representives when asked about how to rank better in search engines. While the logic is sound, it is also somewhat incomplete. The "experience" that a bot has when visiting your site will often determine the initial experience that a user has with your site as well. Controlling where the bot enters the site, and how the bot "sees" the site is of paramount importance to determining how users will find and navigate through your site.

Information architecture is one of the most overlooked areas of good search marketing. Mainly because it is one of the most difficult areas to retrofit on a site, and it’s extremely difficult for consultants to demonstrate the value to justify the workload needed to overhaul a site.

Link Development

Old sitesOld is good - Old sites are trusted. Trustrank is a part of the game, and if you don’t believe it you’ve been sleeping. There is no sandbox, there is only the trustbox, and the trustbox emphasizes old, aged links that are on trusted domains that are relevant to your targeted query.

Link equity is the new brand building. Perhaps I’m a bit wrong - link equity, strategy, and development is the new brand building. Brand building and link building should coexist peacefully. Those folks out there that you’re paying $10 - $20 per hour for link building, are building your brand for the future. Why? because a brand is only a google search away these days. If I want to know how strong McDonald’s brand is - I do a google search. Perhaps I’m ahead of the curve, but even Joe sixpack isn’t that far behind me. He knows that google is a verb, and he’ll soon figure out how to change his default search application from windows live to yahoo or google. New brands don’t underestimate the intelligence of their consumers. Default search doens’t "WOW" anyone. Relevance, and information quality does.

Types of links and how to get them. Learn what they are, and how they apply to you. 12 types of links and how to get them.

Article link development

Write articles - submit to various sites based on automation for quantity or personal contacts for quality.

Press link development

Write articles - see above.

Partner link development

Network at conferences, through IM, or email, and make nice with friends.

Affiliate link development

Start an affiliate program with a service that is in the know. Redirect appropriate pages.

Paid link development

Buy text links on relevant sites

Viral link development

This one is probably among the toughest because it is becoming increasingly difficult to do something remarkable that people talk about.

Try learning what linkbaiting means.

Directory link development

Proceed with caution - you don’t need many.

Reciprocal link development

See above.

Link Development Resources:

Linkbaiting

Webmasterworld Link Development Threads

Supporter’s Forum (worth every penny of membership)

 

Welcome to the Rabbit Hole Alice - Resources for those figuring out what SEO really is.

SEO PlaybookYou can take the blue pill or the red pill. The blue pill will take you back to your cozy desk job coding for the man, and the red pill might lead you to insomnia induced by ideas of how to turn your startup into a real company using only your laptop combined with some technical and marketing skills, and a realistic gameplan to pull it off. Or you might end up going from self employed to unemployed real quickly.

The first converstation I have with folks generally consists of them asking some questions about what SEO is. If they are REALLY interested, and get beyond thinking about the fact that I tell them meta tags generally don’t matter much, I would guess it feels a bit like Alice falling down the rabbit hole. I am still overwhelmed with information overload on a daily basis, and this is after over about 6 years of studying and experimenting with SEO techniques on a daily basis. I think the information overload stems from having so many opportunities to apply the information, as well as trying to keep up and evolve process with emerging opportunities. Digesting, managing, and even thriving on the information overload is extremely important in a business built on timely, relevant information.

Here’s where to start with your SEO Training if you’d prefer the red pill:

If that’s not enough, check out Lee’s list of SEO/SEM blogs, or Search through them. 

More resources on site strategy: 18 questions your CEO forgot to ask when building your website

Practice your blocking and tackling every day. Read these long enough, focus on refining tactics, and experimentation, and you’ll always have a team to play for; your clients, vendors, employer, or partners will be dumping the gatorade all over you for being the one that "made it rain".

What resources do you use for your SEO Playbook or your SEO blocking and tackling?

 

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97 Comments Leave a comment »

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Tim Dineen
April 18th, 2007,
10:10 pm

Wow - what a great post and resource! Thanks Todd.

pepperjamBlog » Blog Archive » Seo Playbook - Compliments of Todd Malicoat, aka Stuntdubl
April 18th, 2007,
10:33 pm

[...] Arguably the most comprehensive SEO resource outside of SEO Book is Stuntdubl’s most recent post entitled, “The SEO Playbook.” Now that’s a post I would have paid $100 for. CLICK HERE - it’s free. [...]

Aaron
April 18th, 2007,
10:45 pm

What resources do you use for your SEO Playbook or your SEO blocking and tackling?

Well, you’ve just created my new go-to guide! Great collection of everything you need!

coop
April 19th, 2007,
12:27 am

excellent post man. i like all the resources you included.

Neil Patel
April 19th, 2007,
1:23 am

Nice post… must have taken you forever to write.

Stuntdubl’s SEO Playbook | Insane Affiliate Marketing Blog
April 19th, 2007,
3:43 am

[...] var bz_num_comments=0; var bz_comment_date=”; Date: Apr 19th, 2007 · Comments RSS · Tags:SEO [...]

Jake Matthews
April 19th, 2007,
9:01 am

Todd,

Great post. Tagged, noted, emailed, and all the rest. It will be visited again.

Don’t worry - information overload is universal. It’s how you deal with it.

Huis - Jake Matthews
April 19th, 2007,
9:07 am

Todd’s SEO Playbook…

Todd M. (Stuntdubl), from up North, near Albany, New York put up a great SEO post as a resource to old timers and newcomers. Check it out….

Jim Westergren
April 19th, 2007,
11:16 am

Great article Todd!

I have bookmarked it for later reading/linking to.

imnotadoctor
April 19th, 2007,
11:52 am

Todd-

Thanks for spending your time to provide use with this great play book.

Bookmarked forever!

Dan
April 19th, 2007,
1:33 pm

great post man, i especially love the part when everyone i know pours gatorade on me also.

Look at Todd’s Big Bad SEO Playbook » Online Marketing Blog
April 19th, 2007,
2:54 pm

[...] Todd Malicoat has done it again and posted one hell of a resource for search marketers. Take a look at “The SEO Playbook - Welcome to the Rabbit Hole Alice“. Just click through and learn. [...]

Aaron
April 19th, 2007,
3:15 pm

This is exhibit A for: “Make a GREAT idea even better. Be remarkable.”. A great collection of information and links. I don’t think my entire blog has as much value as this post … I better raise my bar. Thanks Todd.

markus941
April 19th, 2007,
4:29 pm

Del.icio.us stuff, Todd. Well done. Now if I only had time to read all the resources you linked to. I like the piece about human v. bot architecture. SEOmoz just published a related piece on navigation bloat .

fthead9
April 19th, 2007,
4:33 pm

Talk about information overload. Todd you have both saved me a ton of hours putting together a starter learning kit for new hires and added countless hours of reading since you posted so many good idea starters. Thanks, I think…

" » Look at Todd’s Big Bad SEO Playbook" by Web Site Marketing Information
April 19th, 2007,
5:33 pm

[...] Todd Malicoat has done it again and posted one hell of a resource for search marketers. Take a look at “The SEO Playbook - Welcome to the Rabbit Hole Alice“. Just click through and learn. Sponsored By: 2007 Email Marketing Benchmark Guide All new report from Marketing Sherpa [...]

kid disco
April 19th, 2007,
5:47 pm

I’ll take the red pill.

“What resources do you use for your SEO Playbook or your SEO blocking and tackling?”

YOUR BLOG.

Great post, yo!

SEO Loser » Great Post on SEO
April 19th, 2007,
8:53 pm

[...] Suntdubl’s SEO Playbook, in my mind, isn’t so good because it’s a playbook.  The reason I liked it so much was because of the amazing job Stuntdubl does in eloquently/uniquely describing SEO.  Aside from that (which imo is the part that makes the post worth reading and sharing), it does have some basic SEO/internet marketing guidelines. [...]

Balazs Balint
April 20th, 2007,
2:36 am

I do not know how will I have enogh time to go through this post, but it is really great. This is a great resouce so it is del.ici.us for me!

Chris Sandberg
April 20th, 2007,
6:03 am

Great post Todd, thanks for sharing.

rogerd's notebook
April 20th, 2007,
8:20 am

Can’t Miss SEO Resource from Stuntdubl…

“The SEO Playbook - Welcome to the Rabbit Hole Alice” is a must-bookmark post by Todd Malicoat, aka Stuntdubl, that compiles a massive list of search engine optization resources that shed light on every area of SEO. From content to links,…

Ashley L.
April 20th, 2007,
10:04 am

Wow. That’s about the best way to describe it.

I thin I love you Stuntdubl - seriously though, great post and a ridiculously AMAZING resources for us SEO beginners trying to teach ourselves the biz. I know that had to take some work, but it is definitely appreciated.

Consider yourself dugg, tagged, all that good stuff.

Wealth Junkie
April 20th, 2007,
12:04 pm

Great post. Thanks for sharing all the WMW bookmarks!

Friday Weed Time - 4/20/07 » TheMadHat
April 20th, 2007,
12:30 pm

[...] * Welcome to the Rabbit Hole! I think he wrote that title just for me. It has to be one of the best resources you will ever find. Todd also lays out his Communist Link Manifesto with perspectives from each player with regards to link building. [...]

Mediadonis
April 20th, 2007,
1:10 pm

Great Post Todd! That´s really one of the most comprehensive guides I´ve seen so far!

Reuben Yau
April 20th, 2007,
3:33 pm

Wow, nice work. Great collection of articles and info.

Reuben

Chris Hooley
April 20th, 2007,
10:40 pm

Just so you know, I am gonna print this post out on my crappy printer and create one of those water tattoos out of it. Then I am gonna paste it on my GF’s belly and do body shots off of her.

Joe Whyte
April 22nd, 2007,
3:59 pm

Nice Post. Seriously must have taken a long long time!

Doshy Link Attack! SEO Tips, Keywords and Ways to Increase Traffic to Your Blog
April 22nd, 2007,
11:16 pm

[...] Todd Malicoat has written a very informative SEO Playbook which offers a great deal of tips on correctly developing content and site link structures which are both optimized for users and search engines. Really worth a read if you are interested in improving your search engine optimization knowledge. SEO is about more than meta tags, title tags, and targeted anchor text…It is a line of thinking that necessitates doing what is optimal: when to balance user experience with “bot experience” to create a site that will harvest any legitimate traffic without detriment to conversions, or without venturing into areas beyond the given risk threshhold for the project. [...]

Charlotte Riley
April 23rd, 2007,
8:43 am

Incredible post! This is definitely a “must bookmark”! Thanks for sharing not only an awe-inspiring list of resources, but help accurately describe SEO..

Fantastic work, Todd!!

Bang Your Drum
April 23rd, 2007,
8:51 am

Thanks Todd, best post I’ve read recently on SEO.

Derek
April 23rd, 2007,
3:43 pm

Great post - the list of link building resources and discussions is invaluable!

Vijay Gupta
April 24th, 2007,
5:11 am

I must appreciate this nice collection of seo resources like articles and tools.

Confluence: Marketing - SEO
April 24th, 2007,
9:14 am

SEO links, articles, and important info…

Here’s a list of really good links to recent SEO information. It will be updated regularly as I come upon new and interesting links etc. First off, SEOMoz has just released Ranking Factors Version 2. Their original version was out in August 2005,……

BRIEFLY : TheBlogSense.com
April 24th, 2007,
1:18 pm

[...] The SEO Playbook - Welcome to the Rabbit Hole Alice Filed under: Search Engine Optimization by Stuntdubl SEO at 9:40 pm, 4/18/2007 SEO is about more than meta tags, title tags, and targeted anchor text. [...]

caveman
April 24th, 2007,
8:27 pm

So Todd, I take it u think link building is important? ;-)

Nice work, as always.

Brian
April 25th, 2007,
2:21 am

Great post with lots of great information. Thanks for putting in the work and sharing this!

Jack
April 25th, 2007,
10:44 am

Fantastic post: Bookmarked, printed and has lots of notes on it! Thanks for sharing.

The Hooley Party Train Temporarily DERAILED! » Chris Hooley’s -ThinkBait-
April 26th, 2007,
5:40 pm

[...] Headed over to the first SEO party and met with with Neil, Cameron, Anheel, the dudes from Pepperjam, Savage, Loren (who could barely stand lol), Markus, Todd, the BOTW boys, and probably the dopest find of the night, Nic and Cher.  They ended up joining our party train for the whole week, which increased our rage by a factor of 6! Highlights: [...]

Steaprok
April 26th, 2007,
9:18 pm

Todd-

Wow! what a great post! I think I need to sit back with a gallon of coffee and read all night! Thanks! Bookmarked for sure!

Steaprok

Web 2.0 Tutorials - Tutorial Vine » The SEO Rabbit Hole
April 27th, 2007,
4:31 am

[...] Todd Malicoat has released a huge post on his blog, The SEO Playbook - Welcome to the Rabbit Hole Alice (via Online Marketing Blog). [...]

AussieWebmaster
April 27th, 2007,
10:30 am

I needed something to outline an optimization refresh on our sites…. this was a great primer to get the crew on the same page.

You qualify for the guided tour of Colombia….

Report Search Spam | SoloSEO Blog
April 27th, 2007,
11:24 am

[...] Okay, as mentioned above, forget the garbage about not reporting on your competitors concerning spam, it doesn’t take much time, so just do it for Google here and Yahoo! here, and protect yourself and your business. But when the majority of our online marketing efforts is spent working and implementing good solid SEO techniques, then we are going to see results and better our ranking over time, and these benefits become long term. That much is very true and it is very sound advice, it is nice to see some established SEOs suggest we focus on the basics. [...]

Nomadishere
April 27th, 2007,
12:22 pm

Another kick ass post Todd. “Strategic Vision” is foundation of why *every one* who succeeds does so. “Lateral Thinking” and “Holistic Approaches” are the only way to make it.

In today’s business world, Specialization Is For Insects. :)

Coping with Little Green bar addiction | Cornwallseo.com
April 28th, 2007,
2:58 am

[...] If you want to see a cool seo list, check out Todd Malicoat. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

The Hooley Party Train Temporarily DERAILED! » Chris Hooley’s -ThinkBait-
April 28th, 2007,
3:21 am

[...] Headed over to the first SEO party and met with with Neil, Cameron, Anheel, the dudes from Pepperjam, Savage, Loren (who could barely stand lol), Markus, Todd, the BOTW boys, and probably the dopest find of the night, Nic and Cher. They ended up joining our party train for the whole week, which increased our rage by a factor of 6! [...]

SEOsnafu
April 28th, 2007,
10:55 pm

This would be one of the best SEO posts to be found.
(And it’s got several of my other favorites posts within it.)

Now if only someone could make a print version of all this…

Nel
April 29th, 2007,
9:50 pm

Yep Seo is more than just meta tags and title content.
Its about the fine details and link numbers.

Zohaib
May 1st, 2007,
7:03 am

Great Work. Keep it up Todd.

Search Engine Land: News About Search Engines & Search Marketing
May 1st, 2007,
9:00 am

Turning Dimes Into Dollars: The Basics Of Low-Bid PPC…

The affiliate marketplace is brutally competitive. There are well-aged, trusted domains with dominant positions in many niches. Direct competition with these goliaths for affiliate sales is frequently futile. However, creative, competitive webmasters c…

Search Engine Roundtable
May 2nd, 2007,
3:01 pm

Digg Digest - 5/02/07…

It’s been a pretty interesting week, and well, truth be told, Diggers might hate censorship and SEO but they definitely like Google. First of all, it’s really true what they say. Diggers hate SEO types. That means that if your……

Prequel to the SEO Playbook - What To Do Before You Take The Red Pill - Cape Cod SEO
May 3rd, 2007,
11:08 am

[...] When Todd Malicoat published his SEO Playbook - Welcome to the Rabbit Hole Alice, he hit the nail on the head when tackling the subject of what SEO REALLY IS and what you (as the website owner) need to do about it. Links and content are really all that make up a successful online presence and thus foster the positive development of website search engine optimization. Be wary of the vendor that purely pushes page tagging (meta tagging) as the end-all-be-all solution to your SEO success. However, the barrage of information that an individual must absorb when they begin their journey online can be daunting and overwhelming at first glance, but my own opinion is that those that really are motivated to succeed, can succeed if the resources and access points to information are shown to them. The problem facing the small business owners from above, and many others wanting to learn more, is that they really have limited experience and exposure to the fundamental technologies and programming basics that make up the website experience and e-commerce. [...]

-LaCabra-
May 3rd, 2007,
2:13 pm

Fantastic post Todd! Will definitely recommend this to others!

April ‘07: Best Search/Marketing Posts » Small Business SEM
May 3rd, 2007,
2:51 pm

[...] Todd/Stuntdubl: The SEO Playbook - Welcome to the Rabbit Hole Alice [...]

Microdesign
May 4th, 2007,
1:54 pm

Heey man great work thanks u

First Post - Thank You To My Mentors | SEO/PPC
May 5th, 2007,
3:11 pm

[...] Rand Fishkin - SEOmoz (I have to admit that the SEOmoz daily blog is one of my fav’s.) Matt Cutts - Google (Down to earth and very helpful.) Lisa Barone - Bruce Clay (I will attend a Bruce Clay training course someday!) Brian Clark - CopyBlogger (I am still a terrible writer, but I’m learning!) Vanessa Fox and Others - Official Google Webmaster Central Blog (Thanks for creating and sharing helpful information for webmasters!) Brian Provost and Others - ScoreBoard Media Group (Good insight.) Matt McGee - Small Business SEM (Extremely useful del.icio.us link posts each week!) Todd Malicoat - Stuntdubl (Amazing SEO Playbook, a great resource for all of us!) Gary Beal(?) - GaryTheScubaGuy (Excellent SEO checklist, I review it all the time!) Adam Hayes - AHFX (Taught me a thing or two about SEO a few months ago. Things haven’t been better!) [...]

links for 2007-05-06 » eWhisper.net
May 5th, 2007,
8:30 pm

[...] The SEO Playbook - Welcome to the Rabbit Hole Alice - Stuntdubl - Search Engine Marketing Consultant (tags: seo) Powered by Gregarious (42) Share This Possibly Related Posts: Excel 2007 Supports Over 1 Million RowsSome good links to see inside beta AdWords programslinks for 2007-04-14links for 2007-04-20links for 2007-04-12 [...]

SEPguy
May 9th, 2007,
5:46 pm

I talk to my clients about awesome full in depth content being great link bait and this is it - qudos
So much Kudos in fact, ive linked to it from my blog
thanks
SEPguy

Jim
May 18th, 2007,
9:41 pm

Todd,

Clever title - SEO Playbook…
Does one better than Aaron’s SEO Book and steals a little mind share.
And the Lewis Carrol phrase certainly delivers curiosity. Excellent double title hooks!
And the article delivers.

Jim.

Internet Marketing Agentur Stuttgart
May 20th, 2007,
12:01 am

Wow, great article. I just wonder why it isn’t more popular on digg. Thanx for this great content.

WR
May 29th, 2007,
6:53 pm

Todd,

I must say that is a “plethora” of info… A great place to start for SEO, especially since I have been out of the SEO game since 2002…

Amazing content and thanx for the write-up, it’s going to take a while for me to digest it all…

How to improve page rank? - WebProWorld
June 3rd, 2007,
5:38 pm

[...] Re: How to improve page rank? Ozzman, Give yourself some time to learn some SEO basics. Sticky: All you need for Search Engine Optimization (SEO) Sticky: SEO, Where Do I Begin? SEOmoz: Beginner’s Guide to SEO The Quick Kick-Start Guide to Search Engine Optimization The SEO Playbook - Welcome to the Rabbit Hole Alice __________________ KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you’ll get! [...]

Become a Competitive Search Engine Optimizer » SEO Best Practices Blog
June 4th, 2007,
10:37 pm

[...] I found a great resource; it’s an Advanced SEO Beginner’s Guide from Todd Malicoat.  He points out that SEO is more than just understanding how to make titles and meta-tags. It’s about having the capacity to assemble all its components “to create a site that will produce any legitimate traffic without detriment to conversions or without venturing into areas that in certain circumstances would risk any project”. [...]

Save me Bloglines | Local and In-house Search Engine Marketing topics
June 10th, 2007,
1:06 pm

[...] SEO playbook - Welcome to the rabbit hole Alice (Stuntdubl) [...]

SEO tips for web designers & developers? - WebProWorld
June 11th, 2007,
11:49 pm

[...] Re: SEO tips for web designers & developers? Give yourself some time to learn some SEO basics. Sticky: All you need for Search Engine Optimization (SEO) Sticky: SEO, Where Do I Begin? SEOmoz: Beginner’s Guide to SEO The Quick Kick-Start Guide to Search Engine Optimization The SEO Playbook - Welcome to the Rabbit Hole Alice __________________ KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you’ll get! [...]

NEW To SEO - WebProWorld
June 11th, 2007,
11:53 pm

[...] Re: NEW To SEO Give yourself some time to learn some SEO basics. Sticky: All you need for Search Engine Optimization (SEO) Sticky: SEO, Where Do I Begin? SEOmoz: Beginner’s Guide to SEO The Quick Kick-Start Guide to Search Engine Optimization The SEO Playbook - Welcome to the Rabbit Hole Alice __________________ KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you’ll get! [...]

118 Blogging Related Bookmarks Knowledge Base
June 17th, 2007,
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[...] The SEO Playbook - Welcome to the Rabbit Hole Alice - Stuntdubl - Search Engine Marketing Consultant [...]

Links Better Than Two Chicks At The Same Time | Scoreboard Media Group
June 19th, 2007,
1:58 am

[...] Stuntdubl - The SEO Playbook: Welcome to the Rabbit Hole, Alice [...]

Why does my site go up then go back a couple of hours later - WebProWorld
June 24th, 2007,
9:34 pm

[...] Re: Why does my site go up then go back a couple of hours later If you think keyword density helps you might want to look into these threads. Give yourself some time to learn some SEO basics. Sticky: All you need for Search Engine Optimization (SEO) Sticky: SEO, Where Do I Begin? SEOmoz: Beginner’s Guide to SEO The Quick Kick-Start Guide to Search Engine Optimization The SEO Playbook - Welcome to the Rabbit Hole Alice __________________ KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you’ll get! [...]

SEOish » » Cool Useful Stuff
June 26th, 2007,
8:30 am

[...] Todd Malicoat wrote the SEO Playbook if you haven’t read it, do so (he also knows how to make a tool list as well). [...]

Changed main title line with disaster - WebProWorld
June 26th, 2007,
12:06 pm

[...] Originally Posted by crankydave There’s nothing, other than your title, to rank the page for. Dave is right. Much to learn. Considering starting with these links: Sticky: All you need for Search Engine Optimization (SEO) Sticky: SEO, Where Do I Begin? SEOmoz: Beginner’s Guide to SEO The Quick Kick-Start Guide to Search Engine Optimization The SEO Playbook - Welcome to the Rabbit Hole Alice Changing the title is not the reason for the drop only. __________________ KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you’ll get! [...]

aimClearBlog, SEO is Like Music, Duluth, Minnesota
July 6th, 2007,
2:01 am

[...] SEO is like Music SEM recording artists write songs with footprints and shifting sand tracks on another perfect Duluth day. Fewer notes are more, except when to overwhelm with volume casts a wider net. Music and SEO are tension and release passion plays in the rabbit hole. SEO is music that pleases, entertains, and feeds families with flash. I love SEO even more than music. They are actually quite similar. Bookmark Post Connotea del.icio.us Digg it Furl Google ma.gnolia Netscape Spurl RawSugar reddit Shadows Simpy StumbleUpon Yahoo MyWeb sem, SEO, SEO is Like Music [...]

BIZZFLIP.COM
July 23rd, 2007,
12:09 pm

The Blog World…

Having recently re-entered the virtual world, the Blog Universe is a vast place, much like outer space with the exception that everything on the web is very accessible. I guess it all begins with a reputable blogging service, in this…

5 Ways to Make Google Work Harder for Your Online Marketing Strategy - KoMarketing Associates
August 27th, 2007,
10:15 am

[...] Personalized Search and Web History Are you ready to enter the rabbit hole leading to the future of search engine rankings? Personalized Search and Web History offers a new way for Google to provide users with the content, information and resources that they find of real, personal value. It also means that the “old” ways of optimizing a website may be on their way out, sooner than some would think. If Google can provide users with better search results, based on preferences, history and logged behavior, it would mean less reliance on current factors such as inbound links, domain trust and keyword-specific copy writing, as required for general search rankings. This means that your ability to create valuable, link-worthy content and communicate directly with your users (and potential users) online becomes that much more important. [...]

Filthy Linking Rich The Value of Link Popularity
August 29th, 2007,
10:09 am

[...] SEO Playbook Stuntdubl - April 2007 [...]

net - WebProWorld
September 6th, 2007,
2:30 am

[...] Re: net Sticky: All you need for Search Engine Optimization (SEO) Sticky: SEO, Where Do I Begin? SEOmoz: Beginner’s Guide to SEO The Quick Kick-Start Guide to Search Engine Optimization The SEO Playbook - Welcome to the Rabbit Hole Alice Link Baiting and Social Media Optimization, Huh? - Jaan’s Search Marketing Blog - Toledo, Ohio 21 Essential SEO Tips & Techniques Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing? __________________ KBK Marketing | Jaan Kanellis Search Marketing Blog | Be the best and a link is what you’ll get! [...]

linkbaiting, link bait, todd mallicoat, stuntdubl, sem, seo, search marketing » aimClear Search Marketing Blog
October 6th, 2007,
8:56 am

[...] StuntDubl was an early SEM blogger, diggbaiter and foundational search marketing practitioner. With recent posts like “The SEO Playbook - Welcome to the Rabbit Hole Alice,” Todd is still quietly active in the blogging community as he builds companies, speaks at search marketing shows, and selectively services clients. [...]

Search Engine Optimization Basics |
November 9th, 2007,
10:25 am

[...] Diversify your link building tactics [...]

SEO Around The Clock » SEO World in 50 Posts
December 12th, 2007,
9:50 am

[...] You can find valuable posts about topics like press releases, local search and Wikipedia. Andy Beal, Andy Hagans, Todd Malicoat and many others. It’s definitely not a full listing of interesting and useful resource posts you’ll see. These posts are the great chance to follow the latest changes in SEO industry and marketing world. You’ll be able to evaluate the exposures of writers and probably disclose absolutely new authors you haven’t heard about. [...]

GSINC
December 12th, 2007,
6:35 pm

“There is no sandbox, there is only the trustbox…”
Agree! :-)

Top 10 Most Influential Blog Posts for 2007 - Cape Cod SEO
December 19th, 2007,
10:59 am

[...] The SEO Playbook - Welcome to the Rabbit Hole AliceThis post on SEO strategy is a must read for those getting into the search engine marketing space or even the fairly experienced looking to touch up their skills and background. Easy to digest concepts with an incredible amount of third party links and reference points to follow. [...]

Best Internet Marketing Blog Posts of 2007 « Libtech in LibrarianLand
December 28th, 2007,
11:49 am

[...] The SEO Playbook (Stuntdubl): Todd calls this “the advanced beginner’s guide” and goes through the techniques that get you top rankings. He also includes a whole lot of additional links for reference which makes this blog post extremely comprehensive. [...]

SEO - All 2008 Nominees » SEMMYS.org
January 22nd, 2008,
5:39 pm

[...] The SEO Playbook - Welcome to the Rabbit Hole Alice Todd Malicoat, Stuntdubl | 4/18/07 [...]

Carlton Campbell » Blog Archive » The SEO Playbook
January 23rd, 2008,
1:15 pm

[...] The SEO Playbook - Welcome to the Rabbit Hol4 Alice - Stuntdubk - Search Engine Marketing Consultant is a great article on the advanced basics of SEO architecture for you site. A must read and resource to keep on hand. [...]

Ramblings About SEO » Blog Archive » Five Strategic Steps for the Modern SEO
January 25th, 2008,
11:41 am

[...] In the course of judging the SEMMYs, one of the great posts I read was The SEO Playbook - Welcome to the Rabbit Hole Alice by Stuntdubl (aka Todd Malicoat). It’s a great post because it helps outline how SEO is expanding in it’s scope. There are those that might suggest that SEO shops are losing their value (thanks to Kevin Heisler for pointing this out). [...]

the linkbaiter » Blog Archive » The SEO Playbook
January 29th, 2008,
4:51 pm

[...] SEO is about more than meta tags, title tags, and targeted anchor text. Call it “competitive webmastering”, “SEO”, or any one of a slew of other titles - it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most. It is a line of thinking that necessitates doing what is optimal: when to balance user experience with “bot experience” to create a site that will harvest any legitimate traffic without detriment to conversions, or without venturing into areas beyond the given risk threshhold for the project. Read more … [...]

SEO news recap
February 4th, 2008,
1:04 pm

[...] Todd has a great roundup of SEO resources (just read it). [...]

Brent S.
February 15th, 2008,
7:49 pm

Man, what a great resource. Thank you so much for taking the time to be so deep in your article. This is too much info to absorb all in one digestion, so I’ve bookmarked it.

Keep it up!

Tim
February 18th, 2008,
6:05 pm

Wow…thanks for the incredible resource!

Raw Food Ideas
May 10th, 2008,
10:31 am

Been studying/ practising SEO for about 1 year and just discovered this post.
Thanks for a brilliant resource, it just goes to show how much more I’ve got to learn. Bring it on !

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