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Everything You Always Wanted to Know About Links (and then some)

Online marketing information can change quickly This article is 17 years and 4 days old, and the facts and opinions contained in it may be out of date.

Rae had a great idea for a “round robin” of link development questions to a great bunch that does quite a bit of it. I’m still reading through it all, since no one got to see one another’s answer’s until it was posted.Eric Ward, of URL Wire, Rand FishkinThe wizard of Moz, Roger Montti, the VP of Verticals at the world’s coolest directory – Best of the web, and of course Rae Hoffman of Sugarrae and SEO Class. I tried to find favorite parts, but seemed to enjoy most all of the 6600 words of it, and would be a disservice if you didn’t read the entire article anyhow.

More information about Todd Malicoat aka stuntdubl.

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12 Responses to “Everything You Always Wanted to Know About Links (and then some)”

  1. Glen says:

    Long post, Ill see what I can do

  2. MeTheGeek says:

    Thanks for pointing it out Todd. It is a long article indeed, but of great value.

  3. Zach Katkin says:

    That article was great. Has a lot of really great information about what really goes on with SEO and how Search Engines are NOT always linkers’ main concerns. Thanks for the link.

  4. Brian Mark says:

    Very cool. Can’t wait to learn how to build links… why do I need links again? LOL.

  5. Jim Keough says:

    good to see the differing points of view. looks like you guys are all white hat? am i wrong? maybe your grey hat ;)

  6. tmoney says:

    yeah that was a long article, but a good read that kept me interested the whole way through. But as I mentioned previously, I cant help following many of the links that are provided to other sources in article, sometimes the content that i go to is really good and i forget where I came from.

  7. solay says:

    wow, 244 digs so far. excellent article, i will reccomend to others.

  8. Ken Savage says:

    I’m still in the middle of it but find it’s definitely a what’s what on links. God stuff Rae. thx Todd for the heads up.

  9. I’ve become a big fan of short summary posts lately. Occasionally I get a kick of long rants and posts that spark long discussions in the comments like what you run into a lot at seomoz. How many blogs a day/week do you read?

  10. Arnab says:

    Good to see something on links.

  11. […] Successful websites have a lot of links pointing to them. People link to websites they like and sites that make their life easier. Encouraging linking is done by creating linkbait. Here is a great post about linkbaiting that includes interviews with top line link builders Eric Ward, Rand Fishkin, Roger Montti, Todd Malicoat and Rae Hoffman. […]

  12. Nomadishere : Seeker of Truth » Blog Archive » Promoting a Website - It’s ALL “Link Building” says:

    […] 1. Make sure the website you are promoting has content your users would consider valuable. You can think like your users right? 2. Make your list. (This is about 37 sub topics and requires an article for each. There are some great places to start, I’ll be providing more insight in future articles.) 3. Always ask yourself, who is going to help me build my audience? Who is going to have the most impact to my Audience Bottomline? Don’t ask yourself who has the highest Google Page Rank or Alexa Score. Sure these are signs of a popular website, but is that site going to contribute to your Audience Base or not? To determine this I assign a “relevancy” score to each Link Prospect. Then I use a formula that factors in aspects such as PageRank and Alexa Score, as well as # of posts in Techorati that mention the Link Prospects URL, how many websites link to your Link Prospect, and finally…. the “Hub Count.” This is a theory that Competitive Link Builders must know, and it is a simple one. Out of all of your Link Prospects, how many of them link to your competitors, and how many competitors does each link to? If the Link Prospect recevies the highest overall score (relevancy + popularity factors) and is linking to more of your competitors than any other prospect – this is the first to approach, and the list is sorted from there. […]

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