Why Widgets Will Rule the World

Filed under: Link Development, Blogger Theory by Stuntdubl SEO at 1:18 pm, 1/8/2007

Widgets will be one of the handiest link development tools of 2007. They have always been handy, but with the proliferation of bloggers, and common blog platforms, it makes the development of them that much more easy. Why beg for links when you can build something cool, and garner some support from a community that will help improve your inbound links, rankings, AND even branding as a bonus! There is a LOT of opportunity to build buzz and backlinks with widgets.

The recent success story so far has been Mybloglog. After seeing it pop up on more and more blogs (with my own mug smiling back at me after signing up as a member), I was fascinated enough to finally get it on my own site. Seeing “all my friends doing it” was what it took to get me to. It’s a cool app that makes a site a little less faceless, and let’s me know when folks have stopped by.

In addition to being kinda cool - it’s a real nice case study of how well a widget can work - they’ve picked up over half a million links. Very not bad for a site registered only a couple years ago. Jeremy claims they’re harvesting a bunch of data (would be interesting to hear just what), and have been shopping themselves around to yahoo and others.

For more information on widgets - check out SexyWidget

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8 Comments Leave a comment »

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Dugdale
January 8th, 2007,
1:58 pm

Thanks for the post, while reading it you gave me an idea for a blogging widget.

kid disco
January 9th, 2007,
3:00 am

Oh crap! You can tell that I’ve been visiting your blog?

Jason Poteet
January 9th, 2007,
4:46 pm

And they just sold MyBlogLog to Yahoo for 10 Million. Nice job indeed.

abhilash
January 10th, 2007,
2:44 am

there’s no question that widgets are going to be the big stories in 2007. But while we can all talk about the importance and value of widgets, how scalable are they really for any old company to build & publish? Widgets need to do something remarkable or extraordinary to generate those links, and require some significant forethought and precision. The next one that comes out with some star power will incorporate… well… i think I better post on this myself

SoloSEO Blog » How to Optimize your Search Engine Snippets
January 11th, 2007,
10:04 am

[…] Todd Malicoat, StuntDubl.com (Page, SERPS) Two description meta tags exist! Todd is probably not aware of this yet, but he has two description meta tags on his page. The first one is the one that Google uses for the snippet, but this happens to be the one that is best for the index (home) page, and that page only. The second instance of the description meta tag is a clip of the blog post, and if it was the only one on the page it would work perfectly. […]

Frederick Townes
January 12th, 2007,
3:52 am

I agree that widgets definitely represent a new method for building links. Unfortuantely many of the widgets floating around out there have a lot of accessibility issues to resolve from a development standpoint to be able to pass any juice around.

ituloy angsulong
January 12th, 2007,
8:14 am

The acquisition of mybloglog by Yahoo just proves this. And Yahoo is heading in the right direction.

Derek Anderson
January 12th, 2007,
2:11 pm

Perhaps I should write more about widget developers than the widgets themselves? I just thought people would like a place to find widgets and reviews about them.