Business Management Consultant - Stuntdubl Search and Marketing Consulting

If you are looking for a job in the search marketing industry - please send me your resume and/or your story (I’m guessing you should have SOMETHING online). I PROMISE I won’t tell your boss you’re looking for a sweeter deal. I am blown away daily by the amount of amazing jobs available in the SEM space. With just a couple years experience, and demonstration that you understand the diverse skillset and thought process, there are some incredible opportunities. Just one day last wek - I was told of three pretty incredible job openings requiring experience of only two to five years. These were cherry jobs that two or three years ago I would have likely jumped on in a heartbeat. I’ve seen jobs from the ground floor up to VP level. No matter what your experience is - drop me a line, and I’ll let you know if I find a match for you. Only requirement is that you’ve read through at least half of my best posts (okay, that’s not really a requirement, but it would demonstrate SOME understanding).

Chances are - I’m not going to hire you. I may not even respond for a while - but if I see a good fit for you - I WILL tell you. I just like doing favors, and I’ve seen far too many great opportunities lately to not want to try to help out.

This is an open invitation to send me your resumes/CV’s and the type of job you’d like to do - I won’t tell your existing employer - but I MAY have some great offers for you. If you have even a THOUGHT of looking for a job - let me know. I’ll file them until I find something that fits.

I’m gonna try to start doing some “friday favorites” posts - basically the roundup of best posts from the week. I’ve tried to stay away from these types of posts in the past, but there is just too much good stuff to pass up and not pass some link love. This week is a little week - but will try to do better next week.

• Internet marketer’s of NY launches
• Domain Quality Signals - Marc drops some goodies on what signifies quality with a domain
• SEO bookmarklets
• Keyword mining thin affiliate sites
• High quality editorial links
• Adwords editor shortcuts
• Paid inclusion advantages and disadvantages
• SES Chicago cartoon
• Domain kiting
• 5 steps to add $1 million in revenue - Andy drops some gems
• Matt answers some questions
• 21 traffic triggers for socal media - Brian’s got some gold on copyblogger - MUST READ this site more
• Google engineer’s toolbox
• 5 myths of SEO
• Be sure to check out the “blog tag” meme going around as well

Despite it being the equivalent of an e-mail chainletter - it’s a fun meme - and it’s a great way to get to know some folks of the web. Ben Wills “blog tagged” me, so here goes. After a bit of hunting, I was also tagged by DG. Props to Jeff Pulver for starting the fun little viral game.

1. I went to college part time for over 7 years (and got a bachelor’s degree). I was a waiter for several years through my college career, and think all people should have to do two jobs for at least a month in their lifetimes - wait tables and be a link monkey. The world would be a better place.

2. I played defensive tackle for my high school football team (at a whopping buck thirty five) - We were 11-1, and two wins from being state champions. I did several other sports including baseball, basketball, and pole vault. Now typing reeeeeeally fast is about the best excercise I get on most days.

3. I own a set of turntables that I mix and scratch hip-hop and breakbeat music on just for fun (sample). “stuntdubl” was my “basement dj name” for music long before it was my online seo alter ego.

4. I met my girlfriend online (yes, I like the internet THAT much).

5. There’s nearly nothing I’d rather do than spend a day deep sea fishing in florida. (Going in a few weeks - woohoo!)

I’m going to make this a little difficult and tag: Jim Boykin, Greg Boser, Todd Friesen, Aaron Wall, and see if we can get Matt Cutts to admit he was like James Bond at the NSA
Added: After digging around on some sites - three of my tags have already been tagged, so I’d like to call out Cameron, Jarrod, and Mike.

I forgot to post this one - so here goes. The pretty random looking un-edited notes are listed below as well. If you’d prefer a larger version - you can view it here.

I. Self-perpetuating snowball
i. Rankings and relevant converting traffic
ii. One more indirect step
1. social media = buzz = links = serps = converting traffic
2. Seth Godin – turn strangers into friends, friends into customers, and customers into salespeople
3. Links are generally NOT direct – Buzz is even MORE indirect
4. Not easy – and not a quick fix to pump spam – Higher the $$ value – harder to bait-

II. SMO for Links
a. Disclaimers and Information
i. Timeconsuming
ii. Tools will make it quicker - Bookmarklets
iii. Understand what works for which promotion

b. Linkbait WILL bomb
i. Don’t get frustrated and don’t whine
ii. Create 3 better ones
iii. Plan for the worst – hope for the best

c. Sites
i. Netscape
ii. Digg
1. Digg Do’s
a. Great titles
i. Copyblogger
ii. Testing title
b. Add lots of friends
i. Lots of diggs
ii. Similar interests
iii. Dig their submissions
iv. Contribute to the community
v. Think residual value
c. Submitting YOUR stories
i. Have a friend submit your story
ii. No one likes vanity submissions
iii. Add a “dig this” button on your site
iv. Pay attention to what works – TITLEBAIT
v. Time restrictions and thresholds
vi. Stay natural
2. Digg Don’ts
a. Try to SELL to diggers or netscapers
b. Try to plaster the page with adsense
c. Try to hype your product
d. If the story sucks – you won’t get links – and might get buried
e. Get frustrated if your bait doesn’t work
3. GOOD results
a. How much is 1500 links worth?
b. PRIME unsolicited valuable links
4. You can optimize a popular page later
a. Increase outbounds to important areas of your site
b. Change to other similar content
c. Slather it with adsense
iii. Netscape
1. Lower threshold than digg
2. Bottom up voting

d. 5 minute link value test
i. Theme – relevance to your topic
ii. Power – quality/ quantity inbound links – YSE - .gov’s .edu’s
iii. Outbound links - bookmarklet
iv. Unique linking domains - linkharvester
v. Placement – your brain – google heatmap
vi. Age – archive.org

III. SMO for traffic
a. Delicious
b. Technorati
c. Reddit
d. Stumbleupon
e.
IV. SMO for Rep. Management
a. GW’s tips for controlling the top 10
b.
c. Lots of accounts
i. Netscape
ii. Digg
iii. Linkedin
iv. Naymz
v. Squidoo
vi. Myspace

d. Some will be better than others
e. Own the serps
f. Crosslink intelligently
g. Learn the community and etiquette of them, and their benefits
h. Contribute!

V. Other SM sites to experiment with
i. Rollyo
ii. Tagalag
iii. Myspace
iv. Emurse
v. Orkut
vi. Furl
vii. newsvine
viii. zazzle
ix. yahoo 360
x. youtube

VI. Conclusions
a. Social media sites are another tool in the marketers toolbox
b. Find efficiency tools like bookmarklets
c. Expect to spend time on research
d. Understand how the potential benefit of each tool
e. Understand that abuse will cost you

Thanks to Seth Godin’s story from the book “Small is the New Big” I told to start of the presentation, and to Adam, who showed me the cool Stephen Colbert sign generator that I used to make one of the images.

Okay, I’ve procrastinated on the Chicago "shout out" post, but here goes. As always, I’m sure I forgot some stuff, but it’s always a blur of information overload (which is probably worse than the alchohol). I learned some interesting things, and as always hung out with some fun people. Thanks to Cameron and Neil P for several enjoyable lunches, and for keeping things lively. I also got a chance to hang out with some of my other conference buddies including Lee, Chris, Rand and Rebecca,  Ken, Oilman, George, Brad, Phil, Derek, Jeremy, Rob and Emilio, Andy, Thomas, and Justin.

Some other folks that I always enjoy the pleasure of talking with: Frank, Mike, Dan, Matt, Kim, Avi, Loren, David, Jim, EO, Brian, Dave, Jen, Scott, Joe, Alexander, Abhilash, Barry, Eric, Rob, Karl, Stacy and Matt Williams, PJ, John, Christine, Mona and Andrew, Jake, Dan and John, Ben, Thomas , Sed, and Brian.

It was nice to meet some new faces like Brian, Jonathan, Curtis, Simon, SEOfangirl, David, Lisa, Li, Rob, Kris and Sean (who I still owe some beers), Keith, Everett, Stephan, Andy and David, Chris, Jason, Duane, Jason, Patrick , Sage, PJ ,Peter, Janet, Sara, and Akin.

Special thanks to Jarrod Hunt and Troy Ireland of Text Link Brokers for an awesome dinner (food and great conversation) at Gene and Georgettis.

Special thanks as always to Danny Sullivan for having me speak, and for just being a down to earth dude.

I also got told about a cool viral project called My Super Proposal - where this guy wants to propose to his girlfriend on a superbowl commercial. It sounded like a cool effort on this guys part - so help out with a link or $$ donation.

Phew…I’m sure I missed some folks - I suck - I’m sorry in advance. Feel free to berate me via e-mail:) Kitty O’Sheas wasn’t quite the same without Greg and Dax camped out with pints - but we managed to survive (and didn’t have to sleep in the airport this year either).

The podcast is now up for your listening pleasure - if you would like a summary first - Jeremy has it here. I got a chance to hang out with Jeremy a bit in Chicago and at pubcon in Vegas - and we’re gonna do an episode of NetIncome this evening. It’s a bit late notice - but we’ll be discussing how folks can dive into affiliate marketing, and take their efforts to the next level. I’ve always had a mindful eye for affiliate marketing - but done very little until the last year or so, and starting to get much heavier into it now. I’ll be talking a bit about the progression from consultant to affiliate, and the crossovers between the two, as well as grilling Jeremy on how to become a better affiliate. If you have any questions for me to ask Shoe - now’s the time.

1. How’s the show goin’ for ya?
2. Are you enjoying the conference?
3. Have you been to any sessions?
4. Hi, I’m an SEO
5.So what do you do?
5. Hi, I’m a competitive webmaster
6. Isn’t the weather in Chicago in December fantastic?!?
7. How’s the weather in your DMA?
8. Do you like to ski?
9. Did you hear what Matt said in Vegas about owning domains?
10. Whatya think of Buddy Guy?
11. Where’s the coffee? Morning is brutal.
12. What’s a good restaurant in town?
13. Wanna buy some links?
14. So…you ….ummm…like stuff?

I’ll be speaking on “How to work with Ad Agencies” (I’ll represent the “how not to” part:), as well as a panel with Rand, Lee, Neil, and Andy on Social media (it’s like my e-mail box/ messenger list come to life!)

10 Things You Shouldn’t say at SES Chicago

1. Who the hell is Jake?
2. Who’s that guy with the yellow shoes think he is?
3. I was telling this guy from google all of my affiliate sites…
4. Social media sucks, and it’s all a bubble…
5. I had a great experience at o’hare airport…
6. I really can’t figure out how to use adsense…
7. Tim berners who?
8. So what’s the deal with clickfraud…
9. So this is your first conference…
10. (in the men’s bathroom) - I love your site!
11. I met this nice blackhat seo that I traded all my best niche site ideas with - do you have any good ones?
12. The best hosting company is …
13. So I did this cool site all in flash…
14. Links help your rankings?