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“12. Get your blog off blogspot - and never do anything like that again unless it’s for reputation management or link pop”

Digg’s blog is here (looks like since October):
http://blog.digg.com/

RE: #10 too… Leo and Kevin are buddies already. I believe they worked together at Tech TV.

Two down!

Great article, Todd, and some great suggestions but I think that Digg will face the same problems as any new player in the search engine industry.

Search Engine Marketing

The Big 3 all had years to work on their product before the marketers got into them in a big (and very public) way. Digg would have to totally revolutionise what they’re doing to avoid ending up as a laughing stock as a mainstream search tool.

Personally I like Digg. However I can’t see it ever making it as mainstream search option. Equally I can’t imagine that any other Digg based model would. The same people who have been gaming the Big 3 for years have been doing the same with Digg and that would only get worse if Digg were considered to be a serious contender. Let’s face it, the credibility behind community moderation can be purchased for a few dollars.

Don’t think so.

It’s a niche of a niche.

Out of the 15 stories presently on the front page 6 are about video game consoles.

The technology scales, but the concept does not.

I will still get my news from the BBC and use Digg for Industry news only.

[...] Todd Malicoat has jotted down his thoughts on why Digg is the new Google and why Digg is attracting the ‘geek mindshare’ that Google did so well pre-2001, when it went beyond grassroots marketing and was slingshot by the great Yahoo! partnership which won over the commonfolk. * They just need an index - Y and G have both taught us it’s about quality and not quantity [...]

I agree they could make a move towards that direction and really innovate. I think Ask’s model of “what did you really want” coupled with a mashup of search results, what’s been dugg, and what blogs say about it would be killer all in one interface.

Thinking Technorati (but relevent) meets Google (but fresher) integrated with Digg (rank helped by user data + traditional search algos) would be a force to be reckoned with.

I have to say, while your article is well-written and thought out, I think I disagree with almost every premise you listed haha.

The algo is not effective (the story distribution when presented in a histogram when compared to market share makes no sense - i.e. geek fanboyism), spamming Digg is already rampant, the “group think” phenom is extremely prevelant, the business model pales in comparison with Google’s (Google gets the advetisers, Digg gets user generated clicks on a site where the Digg effect already shows Diggers don’t click on ads) and so much more.

In fact, basically the opposite of your list is actually true.

Could Digg Take on Google?…

While out in Chicago, I got to meet and chat with Todd Malicoat aka Stuntdbl. I’d been reading his blog for a while, and really respect a lot of the ideas he’s been presenting. The opportunity to meet him, really added to my respect, as I found him t…

Awesome piece Todd! Very well thought and and presented. It really made me think, and provoked me to write up my thoughts too. Thanks for sharing your thoughts with all of us.

Tip 15 : remove the ban from johnchow.net

I am with you Jason on this one.

[...] 10 Reasons Digg Could be the New Google [...]

[...] A whole bunch of Digg-related stuff on Studndubl. [...]

One of the few times I disagree with you Todd.

“Its a niche of a niche”

Wholeheartedly agree. It is hard to make front page of DIGG if you are blogging about much other than tech.

“The ONE major reason it could happen - is geek mindshare.” Not enough geeks in the world, which is why #4, “Attract more celebrities and mainstream mindshare” would be crucial to accomplish this goal, but very hard to do.

BTW, I really like the new site design.

So we have come full circle. Where Yahoo in its early days was a human managed directory, managed only by Yahoo staff, and where Google is hyper efficient AI spidering the net, Digg is again a human managed directory, but anyone can submit sites.

I think the fundamental flaw in the argument here is that of the “geek mindshare.” It is true that many successful ventures have been launched due to significant geek mindshare, but that is not the only requirement.

The success of Google came because of the “public mindshare.” When the phrase “google it!” became a household saying, Google really started to take off. It wasn’t the geeks, it was the regular people who started flocking to Google in droves.

For Digg to become the next Google, it requires more of this public mindshare, which other readers have pointed out will be difficult to come by, considering the geek-focused nature of Digg at present. Maybe this will happen, but only when non-geeks become comfortable with submitting and moderating on Digg (or the Web in general, for that matter).

10 Reasons Digg Could be the New Google…

10 Reasons Digg Could be the New Google posted at IndianPad.com…

[...] Digg the new Google? Social Media Optimisation notes from Pubcon The Search marketers guide to Digg Etiquette for submitting stories to Digg The Search Marketer’s Guide to Digg [...]

The type of geeks that made Google prominent are not the same as the type of geeks who control Digg.

I’ll let you mull that over for a future post.

[...] -Utilize your My #1 -Notify people of a diggable story (do this with caution as to not spam people but if you have a report with some diggers it is perfectly ok to let them know of a diggable digg) -DO NOT ask top diggers to digg for you -Becoming a member is not enough you need to become VERY active within digg. -Comment First before you digg an article -Get involved in community forums NOT JUST blog sites and leave comments and informative posts regarding your posts (do not spam) -Comment back on people who leave you comments from digg. -Comment back on comments left on your dugg articles ON DIGG. -Be concious of the digg community as they are VERY fickle. There are tons of social media sites out there and the first thing an SMO should do is figure out a sites algorithm. Rand Fishkin over at SEOmoz.org put together a great list of ranking factors that Digg, Reddit, Netscape, and Shoutwire might use. Todd malicoat came out with a great post about how DIGG will be the next google and gave some great suggestions about how to improve digg. He also did a really great interview with web pro news with neil patel and I will post that now. Its kinda long but I loved this interview as todd and neil really gives us a play by play on how to become a SMO. [...]

[...] There’s been a recent spate of Digg discussion going on in SEM circles though and I’ve been forced to re-evaluate my thinking some. Especially with posts like 10 Reasons Digg Could be the New Google from the reputable Todd Malicoat. [...]

hi,
yeah DIGG will be the next google as it will come up with new ideas as all this years they were just experimenting and now its there turn to show some real stuff,,,,,,,,,

But still google is ready for anything,,,,,,

It would be great to see competition incoming

Regards
SEO Pravish