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The Search Marketer’s Guide to Digg

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I’ve been playing with Digg quite a lot lately - it’s an interesting site with a very well defined user base (of alpha geeks). I decided to start taking notes on some of my favorite articles and information on Digg for your reading pleasure (and so you don’t have to search as much as I did). I think there are some great opportunities for reaching an impressive audience with digg. They’ve got some sharp folks behind the scenes - and are improving their algorithm at a rate much faster than we’ve seen search engines do in the past.

I think the area that has made digg so successful is what I would call “human editorial authority”. I doubt people will get away with abusive techniques due to the strong editorial power of holding people accountable for what they post with transparency. While most the search engines DO have human intervention - they haven’t accepted and embraced it. One of the beauties of digg is if there is CRAP in the index - you know exactly who to blame for it. Giving humans editorial authority will create alternate issues to most search engines (problems more similar to dmoz likely) - but overall it seems to have increased the relevance as well as even sometimes the speed of information. I’m personally fascinated with digg both from a personal and a marketing perspective.

Recent US data on Digg.com in regards to their potential acquisition talks:

-Digg.com’s US market share of visits increased 231% comparing the week ending October 21, 2006 versus the week ending October 22, 2005
-Digg.com US market share of visits increased 176% comparing September 2006 versus September 2005
-Digg.com is the third most visited website within the Hitwise US News and Media - IT category for the week ending October 21, 2006
-Digg.com is the ranked at 114 most visited website within the Hitwise US News and Media category for the week ending October 21, 2006
-Digg.com received 55% of its US traffic from Google for the week ending October 21, 2006

From Hitwise via - SEW

Digg Suggestions

Digg upcoming features

Lascivious display of outbound linking:

Stats

Use and Abuse

Story Posting

Community and social aspects

Digg Traffic

FAQ’s and Algo

Don’t Sell Diggers

Tools


More search engine marketing information about digg

Tests and reviews will be in 30 days :)

I love Social Media! - Votes are noticed and appreciated:
  • del.icio.us
  • digg
  • Fark
  • Reddit
  • YahooMyWeb

22 Comments

Dave Davis
November 30th, 2006,
12:11 am

Hey Todd. long time reader, first time … commenter. I have actually being playing around with digg myself over the past two weeks. Something interesting that I noted was a story I submitted earlier today got indexed in Goolge in 11 hours. Probably less, but that was the time when I checked first.

Also, even submitted, useful stories submitted have received a steady “trickle” of traffic since submission. Fair enough, maybe they were not front page material, but still.

I’m really having fun with SMO (I love new acronyms) lately and it’s nice to have some new material to play with.

Looking forward to any experiments in the coming weeks.

I might as well take this opportunity to thank you for all the wonderful information you have provided so far.

Dave

scoreboard
November 30th, 2006,
1:40 am

Dude, your super cool Digg AJAX button needs a URL :)

Paul Buchhorn
November 30th, 2006,
4:05 am

those services are very usefully, but here, in germany, no one use its :( ive just 10 hits in a month from social bookmarks…

Digg.com Explained for Search Marketers
November 30th, 2006,
9:24 am

[...] Todd Malicoat has put together a simple yet effective guide to Digg for search marketers which is packed with stats on Digg usage, the traffic which Digg can bring to a site, the aftershock of linking and continued traffic and references to some of the best articles out there about Digg, which are penned by the search community. [...]

Joe Williams
November 30th, 2006,
9:31 am

Love the Research. Quality post!

Anonymous
November 30th, 2006,
11:17 am

Todd,

I have also been playing around with Digg a lot recently and I too am fascinated with it from both a personal and a marketing perspective. I first started playing with Digg because of its marketing potential, but I ended up getting addicted and have been participating mostly just because I really like it.

Search Headlines
November 30th, 2006,
12:42 pm

How The Digg Editorial Process Differs From Search Engine Editorial Process…

Todd Malicoat has a write up called The Search Marketer’s Guide to Digg , where he explains the difference…

Terry
November 30th, 2006,
3:11 pm

Great post Todd! Now if they would only let me use the darn thing! :p

Bartek at Shycon.com
November 30th, 2006,
10:36 pm

Super sweet post. I’ve been trying to figure out what makes a good “digg” article and your post really helps. I look forward to hitting up all those links too!

The Digg effect and can Drupal survive it? « The Venture Skills Blog
December 1st, 2006,
11:59 am

[...] Digg users are on the whole technical savy they can surf the web and most know what an advert is and rarely do they click, the only reason to invite Digg into your blogs is publicity. When we have a story submitted it rarely gets past 1 or 2 diggs, the extra visitors rarely go beyond the page they landed on and I suspect the average stay is quite short. This could be because of the appalling writing style of course but I think its more likely just the way Diggers are indeed I should know as its almost exactly what I do. There are of course ways to better optimise posts for stuntdubl has one of the most extensive posts on the subject I have seen, others have done similar posts seoblackhat 10 steps to Digg front page being one, and JohnTP has his top tips to get on the front page, though this from a Digg users point of view rather then a site owners. Interesting there seems to be little study of long term exposure to Digg is for a post, our most popular posts have appeared on Digg but barring spikes I doubt it is repeat traffic that is returning to these posts. Greywolf has a pair of posts which detail his experiments with Digg and in particular monitoring exactly what traffic he received, the first monitors what a single front page Digg can do, the second post looked at the first post, which made it onto Digg front page only to be buried. [...]

Too Many Chicklets to Chew at Website Promotion Today
December 3rd, 2006,
1:42 pm

[...] Digg: I think Stuntdbl says it best when he defines the Digg community as a very well defined user base (of alpha geeks). [...]

An Alternative to Google Traffic - Try Social Media Marketing (SMM) .:. Joe’s Sem Blog
December 3rd, 2006,
5:13 pm

[...] Digg it UpSocial Bookmarking/Networking sites are a great search engine alternative in attracting visitors and links. Make it easy for visitors to subscribe, digg, bookmark and share your stuff! Stuntdubl shows you how to Digg it Up! [...]

MarketingBlurb
December 4th, 2006,
4:08 pm

Can You Dig these Digg Resources?…

The vibrant community on Digg has made it into an online marketing force to be reckoned with. There is even a name for the flood of traffic that getting on the main page get you. It is called the……

kelvin newman
December 7th, 2006,
12:15 pm

Really useful post, love those posts hwre someone nice and organised gets everything you need to read together in one place. Keep up the good work!

Traffic 2.0 » Doin’ Digg
December 8th, 2006,
8:17 pm

[...] There are a couple of folks lately that have come out with some fantastic explanations regarding Digg and how to use it.  Todd Malicoat has what is easily the most complete reference with his Search Marketers Guide to Digg.  However, if you are a little more savvy to the whole Digg, Del.icio.us, reddit phenomena, then I recommend Danny Wall’s Top 6 Digg Posts for Getting to the Top of Digg. [...]

Linux-Girl.com » Blog Archive » Search Engine Bookmarks - Issue 1
December 11th, 2006,
3:43 pm

[...] Danny Sullivan makes the move Keep up with Danny Sullivan in his new home http://searchengineland.com/, I’m fully subscribed and I feel good about it. Now someone please put a note on his webmasters desk to 301 redirect the index.php to their domain as well as the non www version. Digital Point on No follow links I recall this question asked at Pubcon last month, the response from Google, Yahoo, MSN and Ask was:: A no follow link does not deter the search engine from spidering that link, it doesn’t pass on any link value however. Do you Digg? Check out “The Search Marketer’s Guide to Digg” by stuntdubl.com. The blog has some great links to quality digg articles. [...]

Seven Digg Experts at Internet Business Blog
December 21st, 2006,
12:21 am

[...] The Search Marketers Guide to Digg [...]

Cornwall SEO » 62 posts on how to squeeze the juice from digg
January 7th, 2007,
12:17 pm

[...] Digg the new Google? Social Media Optimisation notes from Pubcon The Search marketers guide to Digg Etiquette for submitting stories to Digg The Search Marketer’s Guide to Digg [...]

Spirulina Girl
December 2nd, 2007,
8:50 pm

Digg certainly looks like a very good way to drive visitors to a website quickly and is something I may look into more so thank you for an informative post. I have found however, very little resources on even the most basic of tasks in digg. I couldn’t even find any ‘help’ on the digg website. Maybe someone should publish a complete beginners guide to digg.

Spirulina Boy
February 1st, 2008,
4:14 pm

First of all I think Digg is a very good website, and a very good idea. Its algorithm is unique. However, I don’t think it will become a new Google. Google currently collects 10 billion pages, how many Digg collects? How does Digg collect pages? In terms of searching/indexing, Digg still leaves something to be desired. But it is a good initiative. I am interested in learning how it will develop.

Spirulina Girl
September 18th, 2008,
10:53 am

Wow, how amazing to find not only a ’spirulina boy’ but to find he’s actually one of my competitors following my footsteps in the sad hope of picking up a few backlinks from blogs I actually read anyway! Sorry Frank, get a life!

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