Client Prequalification - Snake Oil 2.0 - Thanks to GapingVoid
I really needed some new business cards for pubcon - but I wanted something creative. I’ve always been impressed by Hugh MacLeod’s theory of marketing - so I thought I’d take it for a spin. Hugh allows folks to use is art work so long as it is not for profit, and credit is given. This increases his exposure, and makes everyone happy.
These business cards were actually a combination of theories - 1. Hugh and 2. Aaron Wall - who doesn’t carry cards. I give Aaron a bad time for this - but his logic is sound - mainly that if people don’t remember him it wasn’t a very good, worthwhile conversation - and not worth pursuing (or something to this affect).
I figured “snake oil 2.0″ had made me laugh out loud - most people who “get” SEO have heard it called snake oil - and hey, we’re all about 2.0. Yes - it would be easy to take the joke the wrong way - but those that got a chuckle are most likely people I’d prefer to work with.
So most of this post is tripe - but I just wanted to make sure I gave the proper credit - Hugh’s site is freakin’ hilarious, and now you have absolutely no good reason not to be subscribed to it, and I really doubt you’d be at my site if you haven’t been to Aaron’s (you should still buy the book).
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Shimon Sandler
November 22nd, 2006,
6:28 pm
Prequalifying clients is very important, and not to be minimized. When I first started consulting, I was working on many smaller SEO/PPC clients. I had NO time for myself or family. So, I’ve learned the lesson that it’s worth passing on the smaller clients for the larger clients by prequalifying them.
damiant
December 2nd, 2006,
11:30 pm
Great post - really enjoyed Hugh’s theory of marketing as well - thanks for that!
johnon.com - John Andrews - » Does Matt Cutt’s Think Google is Evil, or just Civilized?
January 2nd, 2007,
6:25 pm
[…] snake oil quality score/ratio/factors: listen, it’s plain as day that these landing page quality factors and such are all just efforts to grab more profits from the table, so why masquerade? If it’s quality, we should see the improvements and we don’t. So why not just increase your take to 90% of the AdWords/AdSense play, and let the players play the game. There are plenty of web masters who will still play for the peanuts (especially in Moldavia and China) so you don’t need to worry about that. And at 90% house you can still enjoy excessive profits without all the phony “quality improvement” mumbo-jumbo. After the initial shock, the shouting outside will stop, the shouting inside will go back down and things will be fine. Just stop trying to sell us snake-oil-salesmen on the newest, improved elixer in the form of a “quality initiative”. Nobody’s fooled, Google. Nobody. […]
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