Online marketing information can change quickly This article is 10 years and 58 days old, and the facts and opinions contained in it may be out of date.
Euphemisms are used in many areas of politics. The definition of cloaking to an engineer, and to an SEO is marginally different in terms of semantics. Cloaking has been villafied by search engines when users and bots are served different content. Engineers believe bots are pretty smart (they normally are) – and SEO’s believe bots should be lead around by the nose only to appropriate areas. “Cloaking” often implies intent and extent that conflict with SE terms of service – but there are many very grey areas as far as what is acceptable and what isn’t. By definition – cloaking is NEVER acceptable – so be sure you are using the proper terminology. Of course this is a bit tounge and cheek – but the point is that there are certainly valid reasons for selectively delivering content – and that “cloaking” is mainly defined by intent. I’m pretty glad I’m not the guy at the SE’s that has to determine the intent of redirects.
1. IP delivery
- Flash Detection
- Server speed analysis
- Duplicate content detection and reduction
- Member experience discovery
- User agent detection
- Browser extension
- Spider detection
- User experience maximization.
- Selective demographic delivery
What are the best reasons for “selective delivery” that you’ve heard? Do you think search engines would frown on that type of delivery if detected?