Rand Cracked the Google Algorithm
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Rand has a post on the Google algo that’s beautiful in it’s brevity. Don’t miss this one. In fact, print it out and memorize it, and cater all your decisions around it, and you will understand SEO as more than just a process. Rand has simplified his incredible search engine ranking factors paper (which I refer people to probably a dozen times per week). The Google algo IS complex, but there are some parts that are much more important than others. Create a strategy considering these google ranking criteria, and you’ll be well on your way to good rankings. There’s been some other nice discussions on the google algo in the past when part of it DID leak.
